9 Tips That Get More People to Subscribe to Your Email | B2B Marketing

Let's face it, getting —a lot of people—to actually subscribe to a mailing list isn't easy. With an overwhelming amount of already flooding our inboxes, enticing people to sign up for even more email is a growing challenge. In fact, according to Sumo, the average email opt-in rate across all verticals is only about 1.95%.

But for most of us, email is still an important part of our marketing strategy and increasing the number of opt-ins is a critical success factor when it comes to the effectiveness of our email marketing programs. Most people (91%) check their email every day, and the majority of business leaders and marketers still tout email to be among the top marketing channels with respect to ROI.

Given this information, it's important that you or your marketing team maximize your conversion opportunities. So here are several quick tips and tricks you can use to increase the number of subscriptions to your eNewsletter and other email updates.

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