Weekly Roundup: How Inbound Can Turbo Charge Your Outbound Sales Efforts + More | Sales
– WHAT’S MOTIVATING US THIS WEEK –
“Many of life’s failures are people who did not realize
how close they were to success when they gave up.”
– DON’T MISS THIS –
Outbound sales tactics are alive and well. The key is that your sales organization can’t survive relying solely on this alone. That’s where inbound comes in… In this webinar, we’ll explore how inbound and outbound efforts work together to help your salespeople improve sales performance and reach revenue goals. We’ll also explore tactical inbound sales strategies that you can start implementing right away. REGISTER HERE.
– WHAT WE’VE BEEN READING THIS WEEK –
How ABM Helps Sales and Marketing Work Together — LinkedIn
Marketing and sales should work together. It sounds so simple and obvious, in theory. In practice, however, many sales and marketing teams work independently, leaving them unaware of otherwise obvious opportunities. There’s a better way, and that way is account-based marketing (ABM). It’s a strategy that doesn’t just call for alignment between sales and marketing teams, but generates it.