Google: Core Updates Are Not About Bad Links

Most of you know this already but Gary Illyes from said the other day at PubCon that cleaning up your link profile will not help you recover from a core update. He was quoted as saying this by numerous people during his PubCon talk on Tuesday.

Here are those tweets:

Core updates are not about links and not something specific to your site, as Google has said numerous times. Google said it is about Google thinking there is something more relevant to rank for the query.

Here is how Gary put it:

John then responded as well:

Here is the outline from what Gary said about these core updates from his talk:

Forum discussion at Twitter.

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