Creating a Facebook Store with Commerce Manager

Social media has grown significantly over the years, branching out and inevitably becoming an inseparable part of society. A portion of our everyday life that social media has influenced is the business sphere. With social media, you can give your business a boost in terms of profits and success level. If you are curious about how that is possible, this write-up is a must-read for you. In this write-up, we discuss digital marketing, social media, and creating a Facebook store with Commerce Manager.

What is Digital Marketing?what-is-digital-marketing

Digital marketing on a wide-scale basis involves using online-based platforms such as media apps, emails, websites and search engines. On these platforms, respective business owners or companies promote their brands, products or ideals to a specific audience. Digital marketing embodies the use of different channels for an online advertisement to gain the attention of prospective customers.

You will be surprised at the number of people that search on the internet daily for products they desire. The internet is a vast storehouse for you to use in promoting your business. If you can hack into the required steps to take, then your business can receive a significant boost.

There are several aspects of digital marketing, so try and choose the relevant elements that work well for your business. For instance, there is the video content aspect. With video-supported plans, you can promote your brand by directly appealing visually to your prospective audience.

On another note, we also have written content as an aspect of digital marketing. The written aspects consist of the use of Search Engine Optimization (SEO), copywriting, blogs, among different sources. For instance, you can use specific words and catchphrases to appeal to a particular audience with copywriting.

Here are clear explanations of some digital marketing techniques:

SEO

SEO, alternatively known as Search Engine Optimization, is under the aspect under the written content of digital marketing. It also falls under the category of blogs because mainly it involves the use of words and sentences. When you search for specific information on a website different category of web pages pops up.

Read: Top 5 SEO Strategies That Are Still Relevant In 2021

It is through SEO that these web pages closely align with your searches. So, SEO employs the use of certain keywords on your blog, website or webpages. Through distinguishable use of SEO, your website will be amongst suggested web pages for particular requests.

Copywriting

Copywriting also falls under the written aspect of digital marketing, which involves using words to appeal to a specific audience. Copywriting is a skill and an occupation.

It is verbal carpentry that aims at persuading and appealing to prospective customers to patronize your brand or ideal. So, they are blog-related marketing skills. Copywriting, which is an advertisement skill, works hand in hand with SEO. If you use both of them, your business success in digital marketing can bloom rapidly.

Pay-per-Click (PPC)

Pay-per-click advertisements are posts or web pages that you see at the top of your search results. You will most likely see it before a YouTube video recommendation or any other website. Companies and brand developers use PPC to generate traffic on their websites.

However, PPC is a form of short-term advertisement, and after it has expired, removal from the top spot on the internet comes next. Pay-per-click is similar to SEO but fundamentally different. SEO involves the use of specific keywords to generate traffic. However, PPC involves payment when a person clicks on your website.

Email Marketing

Even with the widespread effect of social media, electronic mails are still very effective in the digital marketing sphere. Professionals at email marketing are adept at studying their market audience to determine their interest level. By using well-crafted emails, you can grab the attention of your prospective audience to buy into your cause.

Read: Email Marketing Trends And Tips From Experts In 2021

Furthermore, with emails, you can enable a personalized experience for every member of your audience. Emails are not yet extinct in the marketing world. You can efficiently use emails with methods such as click-on-rate to appeal to your audience.

Social Media Marketing

Social media marketing encapsulates everything involving the use of social media for business promotion, advertisement and overall marketing processes. In our current digital age, everyone is familiar with social media that has become inseparable from society. However, social media marketers adopt a strategic and business-oriented approach in their content execution on different social media platforms.

There are different tools you can use to help in social media marketing. One of these tools is Commerce Manager, which helps you create your online Facebook store. Marketers can use social media marketing alongside other social media marketing strategies for efficient brand promotion. A key nugget every social media marketer should note is the thorough observance of their posts’ performance.

Based on the performance of their posts, they can now create better strategies for their brand promotion. Examples of social media platforms you can use for digital marketing are Facebook, Instagram, YouTube, LinkedIn and even Twitter.

Read: Why Social Commerce Is The Future Of Shopping Online

How to Create a Facebook Store with Your Commerce Managerfacebook-commerce-manager

Commerce Manager is a promotion channel; that is, a digital marketing tool that helps with the promotion of your products. It helps especially helps to promote your sales and catalogue on Instagram and, more importantly, Facebook.

An excellent and comfortable feature of Commerce Manager is that you do not need to own a physical or online shop to use its features. Commerce Manager is not restrictive. So, if you are a business owner, you can use Commerce Manager for the creation and management of your catalogue.

The catalogue usually contains all the items you want to promote on Facebook.If you deal in physical products, you can create an account on Instagram, Facebook, or even both. However, Commerce Manager presents a better business experience when used on Facebook. Nevertheless, you can use it if you feel your brand promotion will be more effective while using both platforms.

If you open a catalogue on Facebook using Commerce Manager, you unlock additional widgets to enhance a seamless business experience. So, in reality, the full capabilities of Commerce Manager are not discovered until the additions of social platforms. Platforms like Facebook and Instagram.

Note that you can only use and select one catalogue to connect your shop to Facebook or Instagram. However, irrespective of the non-change feature, it does not mean that you cannot make changes to your catalogue. You can change your catalogue by editing the content, but you cannot use a different one. Using only one catalogue is not as restricting as you probably think. It offers several significant benefits such as:

Benefits of using one catalogue on Commerce Manager

Effective management of inventory:

As opposed to using multiple catalogues, which increases the possibility of mistakes, a single catalogue offers a better experience. By using one catalogue, you can view all your items and manage their content effectively. This way, you can quickly discover any problems that arise.

Effective building of your audience:

Note that pixel events for your catalogue items are not divided but designed for just one catalogue as a whole. There is a reason for the non-splitting. The effect is that it manages your audience efficiently. It also helps in the promotion of your advertisements and the performance of your sales.

Sell from a single shop:

Currently, if you deal in items with shops on Facebook or it’s among your plans, take cognizance of these factors. Note that you can only use a single catalogue for a commerce account or shop. You cannot change or own another catalogue. By managing a single catalogue,it promotes easier accessibility of your products in your shop. Items division between unconnected catalogues can cause difficulty for your audience during navigating.

After setting up your catalogue with Commerce Manager, you can decide where your customers should make their purchases. They can make purchases through Facebook directly, on your website or through a DM(direct message).

You can use your commerce manager toeffectively manage the items or collections within your shop. Furthermore, you can use Commerce Manager to discover customers’ preferences and items that are popular.

How to Navigate Commerce Manager

Search Commerce Manager to find out the shops and, ultimately, catalogues that you can access. You can also find out whether you need to create one. However, if you can’t find your catalogue, you can decide on a different Business Manager account. Tap on the drop-down icon in the top corner to change accounts. On the other hand, you can tap beside a catalogue to choose it as your favorite. The aim of doing that is for the catalogue to be at the top next time you click on the site.

You can use these tools for proper navigation of Commerce Manager:

Overview: Tap on Overview to get an overview of your catalogue. In the overview, you can identify issues to resolve and suggested actions. If you run a shop, you should see an adept summary of your transactions.

Catalogue:

  • Issues: By clicking on this tool, you discover issues in your catalogue and how to resolve them.
  • Items: To discover the list of items within your catalogue.
  • Events: You can use this tool to sync Facebook events with your catalogue’s connections.
  • Data sources: With this, you can get info about your items. You can also change their settings.
  • Sets: This tool enables you to create sets of items within your catalogue, among other things.

Settings: Change settings within your catalogue. You can also edit commerce settings within your shop.
Ads: With the ads feature, you can discover advertisement methods for your catalogue.
Shops: This feature is available for physical shops. You can customize Facebook shops on Facebook with this feature.

navigation-facebook-commerce-managerHow to Create a Commerce Account Within Commerce Manager

Before you can access the numerous useful features in Commerce Manager, you must create a commerce account. Creating a commerce account involves providing certain business information, adding a catalogue, and Payouts setup.

Preliminary steps for creating your commerce account.

  • Search Commerce Manager on any browser.
  • Tap on the “get started” feature to access the create shop page.
    Tap checkout feature on Facebook.
  • Click on the “get started feature” again to set up your shop with Commerce Manager.
  • Choose Facebook.
  • Thoroughly check what is needed and click on next.

After following these steps, you should be on be able to see “create commerce account” in Commerce Manager.

provide-business-informationProvide your business information

To create your commerce account with Commerce Manager, you will be required to fill out certain business information.

  • Tap on the Set up feature under business information.
  • Provide a name for your commerce account. Note that the name you provide should match your public business name. This is because customers will see your commerce account name in their transaction details, emails and notifications. Your business name can’t include special characters. Tap next.
  • Link your commerce account to an existing Facebook account, or you can create a new one. Click next.
  • Connect your account to a business manager account. Here you will see accounts you have administrative access to. Click next

Add a catalogue and settings.

Add the products you deal with, deliver and transaction options.

  • Tap on get started under the feature, product settings.
  • Choose catalogue: You can pick an existing catalogue or create a new one. Afterwards, add your items to the catalogue one catalogue for a commerce account. Tap next.
  • Provide delivery options: By default, you must handle orders within three working days or a specific handling period.
  • Create a return policy and email for customer service. According to Facebook policies, you must reply to emails within two working days.

Set up your payouts

Before you can link payouts, provide the required information and connect your bank account to your Commerce Manager. Be careful about your details because you cannot make changes later.

  • Under payouts, tap “get started.”
  • Add both your business and email address that links to the bank account you will use for payouts. The email address is for you to get notifications. Tap next.
  • From MCC(Merchant category code), choose a business category that directly relates to your business. Tap next
  • Provide the state from which you conduct your business
  • Highlight your tax information. Facebook uses this info to process your identity.
  • Connect your bank; that is, account number and specific financial information.
  • Tap on finish setup: by doing this, you agree to the Sellers Terms

After completing these steps, you can access the Commerce manager for business transactions.

Conclusion

In this article, we provide an instructive guide on how to launch your Facebook store with Commerce Manager.

Author’s Bio

Charles Normandin writes unique articles for dissertation help. He is a professional in writing unique texts and also speaks three languages at a high level. He is fond of volunteering, drawing, and rock climbing. In his view, days spent helping animals at the shelter make their life better.

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