Google page experience desktop update fully rolled out today

Google has announced that the experience update for is now done rolling out. This update started to roll out on February 22, but rolled out today on March 3.

Announcement. Here is Google’s announcement about the roll out of this update:

Page experience desktop update

This update will include all the current signals of the mobile version of the page experience update, outside of the page needing to be mobile-friendly. Google said all of the page experience factors for mobile will be included with the exception of the mobile-friendliness requirement, which is kind of obvious. Here is a chart from Google showing the specific factors:
Mobile and desktop page experience factors.

Desktop Page Experience Update Criteria

Google’s page experience update for desktop search includes many of the same ranking factors as the algorithm that launched on mobile search last year.

Desktop page experience ranking factors include:

  • Core Web Vitals (LCP + CLS + FID)
  • HTTPS Security
  • Absence of intrusive interstitials

If your website fails to meet any of the above criteria, you will not benefit from the page experience ranking boost on desktop.

A ranking drop doesn’t mean your site is being punished for not meeting Google’s page experience criteria.

It means sites meeting Google’s criteria might end up ranking above you, causing your pages to rank lower.

Therefore, improving your page experience score can help you regain those ranking positions and remain competitive.

Read: How To Turn On DNS Over HTTPS On Windows 11

It’s easy to narrow down which component of the page experience update you need to focus.

  • Is your site HTTPS? If yes, you can rule this out.
  • Does your site have intrusive ads? If no, you can rule this out.
  • Does your site pass Core Web Vitals thresholds? If you’re not sure, you’ll have to test it.

Google Core Web Vitals report in Search Console how your pages perform for each metric using real world data. Core Web Vitals analysis is built into many other Google tools, such as PageSpeed Insights, Lighthouse, and Chrome DevTools.

There’s even an extension for the Chrome browser you can download to check Core Web Vitals on a per-page basis.

Use those tools to determine which pages need to be further optimized to satisfy Google’s page experience criteria.

You might also like
Leave A Reply

Your email address will not be published.