TikTok Introduces More Ways To Boost Organic Content

TikTok has introduced several new targeting and boosting features with Promote, which enables users to turn any of their existing TikTok videos into ads in a few easy taps. Announced, February 8, 2023.

These new features are designed to help TikTok creators – including influencers, advertisers, brands, and small businesses – drive traffic back to their profiles, reach their target audiences, amplify their creator marketing budgets, and turn viewers into potential leads.

YouTube launched Promoted Videos back in November 2008, and Facebook launched promoted posts in 2012. So, this isn’t a new concept.

But the fact that TikTok is expanding Promote’s features is a signal that creators need more ways to boost their videos on the platform – especially in the wake of controversy that erupted last month when Forbes reported: “TikTok’s Secret ‘Heating’ Button Can Make Anyone Go Viral.”

The new Promote features give TikTok creators additional tools to target their desired communities and choose exactly how they can interact with their ads – just in case TikTok employees decide to stop manually boosting videos’ reach by using a “heating” button that bypasses the algorithm intended to drive the TikTok experience.