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A few weeks ago, I reported about many publishers complaining their Google Discover traffic dropped off a cliff right around August 10th, right around the same time of the August 10th Google Search glitch. While I have seen some folks…
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Last fall, a full year before the 2020 U.S. presidential election, major social media platforms were already debating whether they should take political ad dollars. The platforms split into two groups: those that have banned political ads…
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Google announced on Twitter that the Google Ads API is now “generally” available to all advertisers and developers. I believe it launched last year but had some serious issues when trying to replace the Google AdWords API and Google had to…
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The TikTok uncertainty is not new for advertisers. Since August, the Trump administration has been waging a pressure campaign against the popular Chinese-owned app, threatening to ban it if it does not sell its U.S. holdings. The president…
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Google AdSense has a new feature to enable you to now choose whether Google can use first-party cookies on your site. Google said it may use first-party cookies when third-party cookies are not available. Google said if you allow…
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Amazon has finally added Twitch to its advertising orbit. After keeping the video site at arm’s length from the rest of its ad business, Amazon now says brands can tap into Twitch inventory through the same ad platform those brands use to…
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Podcasting is potentially powerful mode of advertisement. It is basically an audio broadcast that subscribers can download from websites and listen to at their convenience through desktops, laptops, iPods, and MP3 players. It provides…
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Microsoft has announced LinkedIn targeting is now available for search ads. This much-anticipated feature is now available to advertisers for the following countries: US, CA, UK, AU, FR, and DE. Why This is Potentially a Huge Benefit The…
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In this post, we’re going to take a look at 7 simple strategic steps you can take to increase your mobile app downloads from Social media.
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Google announced it is rolling out new AdSense reporting that will “enable publishers to make decisions to grow their businesses by providing information and insights about their monetization performance, audience and content,” Google said.…
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