Advertising

When Amazon first released Alexa in November 2014, most people assumed the virtual assistant software was Amazon’s version of Siri. And to some extent, it is that, a virtual assistant included in all of Amazon’s products from the Echo…
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Google Ads can be a success with low-budgets. Even just a few bucks a day can get campaigns going. It’s very easy to limit your budget at a specific, set number, like $500 a month. And in doing so, Google won’t spend over it. But that…
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Acura is certainly not the first automaker to enable potential car buyers to customize their vehicles online, but it is the first to do so via Instagram Stories. Visitors to Acura’s Instagram account can create their dream versions of the…
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Influencers and anything social media are the words du jour in brand building. Brands are clamoring to create branded connections via tactics like Instagrammable moments or encouraging their users to be visible brand ambassadors in an…
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Adobe Advertising Cloud vp Brett Wilson will exit the company next month just two years after he brokered a $540 million deal to acquire ad-tech outfit TubeMogul. Wilson has not spoken publicly of his next planned career move, although…
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Google Shopping ads and Facebook ads are powerful channels for e-commerce advertising.  While each of these channels is strong on its own, the winning advertising strategies are holistic campaigns that maximize on conversion opportunities…
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A-List and Creativity Awards Logo The deadlines for Ad Age’s Agency A-List & Creativity Awards are just around the corner. The final deadline for Ad Age’s Agency A-List Awards is two weeks from now on December 18 at 5pm EST. The final…
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There’s little debate that Facebook had a tough year in 2018, but have all the crises faced by the social network taken their toll on the work-life balance for employees? Job and recruiting site Glassdoor revealed that Facebook fell from…
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Credit: PMX Agency People’s lives aren’t commodities for brands to own or share. After 50 years of being trained by the most sophisticated marketers in the world to see, feel and consume every emotion and technique in the book, people…
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Credit: iStock There has been a great deal of discussion around influencer marketing and its effectiveness and validity. The industry is filled with communications professionals who swear by it, and other digital experts who say it’s…
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