Advertising

For Facebook advertisers, the new world under Apple’s strict data regime is making it more difficult to do even the most basic analysis.
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Twitter agreed for “pre-assessment” audit of brand safety on platform. Facebook also said deal with Media Rating Council, the same doing Twitter pre-audit.
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In order to help app advertisers reach more prospective users, Google created some new features to help advertisers reach more prospects on app campaigns.
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Social advertising is process of targeting specific audiences with relevant, clickable ads via social media platforms, messaging apps and websites.
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Pinterest expanding its advertising business to Latin America, rolling out ads in Brazil this week in an effort to generate more sales from outside the U.S.
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Microsoft has published its version of the ad quality year in review 2020. Microsoft said it suspended about 300,000 advertising accounts.
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Google ads insights tab rolling out to more advertisers. Insights page makes easy to explore insights and emerging trends based on your business.
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Facebook and Google reportedly settled a deal that reduced ad competition between the two companies. The deal was nicknamed “Jedi Blue”.
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Microsoft announced the launch of the microsoft advertising monitoring dashboard for uptime and system status of its platform & APIs.
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Pinterest announced quarterly results last month, reporting a 58% increase in ad revenue year-over-year to $443 million.
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