It’s fair to say 2018 was not the smoothest year for ad agencies, which faced existential threats and staffing controversies. Even agencies that avoided their own public drama faced the potential of getting swept up in high-profile issues…
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No matter how hard you plan and how carefully you control your messaging, scandals sometimes hit. Brand scandals are all different, but one thing is universal: They can seriously tarnish a company’s image and even do irreparable harm to…
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We’re deep into the mechanisms of digital transformation. Retailers are gradually migrating to more automated customer experiences, there’s an app for everything and algorithms rule advertising even when it comes to the influencers who’ve…
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When Amazon first released Alexa in November 2014, most people assumed the virtual assistant software was Amazon’s version of Siri. And to some extent, it is that, a virtual assistant included in all of Amazon’s products from the Echo…
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Google Ads can be a success with low-budgets. Even just a few bucks a day can get campaigns going. It’s very easy to limit your budget at a specific, set number, like $500 a month. And in doing so, Google won’t spend over it. But that…
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Acura is certainly not the first automaker to enable potential car buyers to customize their vehicles online, but it is the first to do so via Instagram Stories. Visitors to Acura’s Instagram account can create their dream versions of the…
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Influencers and anything social media are the words du jour in brand building. Brands are clamoring to create branded connections via tactics like Instagrammable moments or encouraging their users to be visible brand ambassadors in an…
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Adobe Advertising Cloud vp Brett Wilson will exit the company next month just two years after he brokered a $540 million deal to acquire ad-tech outfit TubeMogul. Wilson has not spoken publicly of his next planned career move, although…
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Google Shopping ads and Facebook ads are powerful channels for e-commerce advertising.  While each of these channels is strong on its own, the winning advertising strategies are holistic campaigns that maximize on conversion opportunities…
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A-List and Creativity Awards Logo The deadlines for Ad Age’s Agency A-List & Creativity Awards are just around the corner. The final deadline for Ad Age’s Agency A-List Awards is two weeks from now on December 18 at 5pm EST. The final…
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