Advertising

KUALA LUMPUR: Global advertising spending is expected to grow 3.9 per cent to US$615.4 billion this year, building on a growth of 2.6 per cent in 2019, according to Dentsu Aegis Network’s latest forecasts. Based on data from 59 markets,…
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MOVING into the fourth industrial revolution means companies have access to all the data they could possibly want. As a result, advertising is being transformed as well. Digital ad platform owners such as Google and Facebook who faced…
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The emergence of Facebook’s stand-alone News tab in October appeared to signal that the end was near for its Instant Articles fast-loading rich media stories from publishers, but appearances can be deceiving. Product manager Jaynth…
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Instagram released a host of new and updated features for businesses as 2019 came to a close. The Facebook owned photo and video sharing network said in a blog post that its new growth insights enable administrators of business accounts to…
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As a brand or publisher, you want to get the most bang for your buck when it comes to PPC advertising. Why pay more for ads when  Google Ad Manager can help you earn more from ads, and grow your business too? Buying and selling ads and ad…
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Quora, the question-and-answer knowledge sharing platform, is rolling out lead generation forms for advertisers in a beta test, the company announced Wednesday. A new Zapier integration is designed to bring leads into marketers’ CRM…
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We’ve become so used to advertising that we don’t even pay that much attention to it anymore. But sometimes we come across those bright gems of advertising that stick out and not only catch our attention, but they also get the job done —…
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It’s fair to say 2018 was not the smoothest year for ad agencies, which faced existential threats and staffing controversies. Even agencies that avoided their own public drama faced the potential of getting swept up in high-profile issues…
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No matter how hard you plan and how carefully you control your messaging, scandals sometimes hit. Brand scandals are all different, but one thing is universal: They can seriously tarnish a company’s image and even do irreparable harm to…
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We’re deep into the mechanisms of digital transformation. Retailers are gradually migrating to more automated customer experiences, there’s an app for everything and algorithms rule advertising even when it comes to the influencers who’ve…
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