Advertising

Google announced it is retiring the Ad Balance slider tool from Google AdSense. This tool that launched in January 2017 is going away on May 20, 2020. Google said “based on feedback from our publishers, we’ve decided to retire the ad…
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Pinterest reported strong first quarter earnings Tuesday, beating analyst estimates, but warned that the company’s overall outlook might be rocky in the months ahead due to the Covid-19 crisis. Pinterest’s first quarter revenue grew 35%…
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These are truly unprecedented times, with the coronavirus having caused havoc across the world. There are lockdown measures in place in multiple countries all across the globe, and it seems as if this situation will persist for some time to…
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Starting out to advertise on Google is not easy. When you have finally decided on the course that you are going to take with your Search Engine Marketing (SEM), you have to take it upon yourself to maximize the space that Google has given…
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Google has updated its Google Ads policy to allow some online pharmacy services to advertise in Google Ads. Google wrote “in April 2020, Google updated the US and Canada country-specifics of the Healthcare and medicines policy to allow…
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Google announced that is now requiring all advertisers “to complete a verification program in order to buy ads” on the Google Ads network. Google announced something similar last month, but now it seems to be activating this for all…
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Facebook is taking steps to address the 3.5 billion people globally and over 18 million Americans who lack reliable internet access, revealing Wednesday that it is teaming up with the Information Technology Disaster Resource Center and…
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Today Google updated the information on the COVID-19 small and medium-sized business ad credit that was originally announced at the end of March. Who is an Eligible SMB? Google states that a small or medium-sized business is pre-identified…
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Apple recently updated its Search Ads Campaign Management API, suggesting it’s opening up ad inventory in other owned-and-operated search channels outside of the App Store. Advertisers have solely relied on Apple’s Search Ads API to launch…
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In this digital age, online advertisement plays a crucial role in the market industry. PPC, a new and widely used online advertising revenue model entails paying a fee each time your ad is clicked. The pay-per-click model is essentially a…
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