Advertising

Apple recently updated its Search Ads Campaign Management API, suggesting it’s opening up ad inventory in other owned-and-operated search channels outside of the App Store. Advertisers have solely relied on Apple’s Search Ads API to launch…
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In this digital age, online advertisement plays a crucial role in the market industry. PPC, a new and widely used online advertising revenue model entails paying a fee each time your ad is clicked. The pay-per-click model is essentially a…
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If you’ve gone to create an ad in Facebook Ads Manager recently, you may have noticed a new ad classification: the Facebook Special Ad Category. The social platform created this distinction for ads about housing, employment, and credit.…
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Be the place your prospects are. From the start of enterprise and advertising, that has been the important thing to creating gross sales and constructing a loyal buyer base. By no means earlier than, nevertheless, has it been as…
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Facebook provided updates for advertisers, content creators and publishers on what its decision to send contract workers who perform content review home due to the coronavirus pandemic, revealed earlier this week, means for them. The…
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We’re at present in an uncommon panorama for social media advertisements: Occasions are being cancelled or postponed worldwide, corporations have re-assessed their advertising budgets, and in america two billionaire politicians simply…
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YouTube will slowly begin reversing its decision to not allow monetization of videos that include more than a passing mention of the coronavirus. CEO Susan Wojcicki explained the reasons for the about-face in a blog post: “Our sensitive…
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KUALA LUMPUR: Global advertising spending is expected to grow 3.9 per cent to US$615.4 billion this year, building on a growth of 2.6 per cent in 2019, according to Dentsu Aegis Network’s latest forecasts. Based on data from 59 markets,…
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MOVING into the fourth industrial revolution means companies have access to all the data they could possibly want. As a result, advertising is being transformed as well. Digital ad platform owners such as Google and Facebook who faced…
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The emergence of Facebook’s stand-alone News tab in October appeared to signal that the end was near for its Instant Articles fast-loading rich media stories from publishers, but appearances can be deceiving. Product manager Jaynth…
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