Advertising

If you haven’t yet started Facebook ads, it’s high time you do. Recent statistics from Hootsuite show that the average Facebook user clicks on 11 ads per month. Although many believe Facebook is on the decline after last year’s privacy…
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If you’re a service-based business, the right approach to advertising online can feel overwhelming and downright frustrating. Paid search works great for emergency-based services like HVAC repairs, plumbers, and doctors. But what if you…
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Google Ads certification is an important credential for marketers. It is one of the few standardized ways to prove a certain level of knowledge or topical relevance. While it isn’t an exclusive badge, it requires a certain level of work…
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Hulu is making a play to introduce more smaller advertisers to streaming TV with a new self-serve ad manager that lets buyers set up campaigns for as little as $500. On Wednesday, the company announced Hulu Ad Manager, a self-serve…
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Starting August 11th, Google is banning advertisements for “stalkerware” apps and hardware, which enable someone to track the phone activity or movement of another person. These apps and hardware tend to be used for “intimate partner…
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Apple today launched its annual Back to School promotion in Mexico, most countries in Europe, some countries in Asia, and the Middle East providing qualifying higher education students and educators with free AirPods when purchasing an…
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It’s the latest example of a symbiotic relationship that has developed in recent years between advertising’s giants and startup shops. Such investments allow holding companies or larger agencies to take a stake in shops not open to…
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The Covid-19 pandemic will continue to negatively affect the advertising and media industries through the end of this year as consumption habits and marketing budgets change, but the ad market is expected to recover in 2021. The revised…
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The thing with search engine marketing is that it is a high-risk but high-reward process by itself. If you ask me, organic is still the way to go in terms of marketing since it is perpetual. The foundation of search ads is also built on…
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Google Ads is for advertisers who want to promote their products and services on Google Search, YouTube, and other sites across the web. AdSense is for publishers who want to earn money by placing ads on their sites. On the surface, Google…
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