CTA

Facebook now allows you to add a “Call Now” button or Call to Action (CTA) button at the bottom of your adverts in an attempt to drive more business.

Defining a call-to-action (CTA) is easy: a word, phrase or sentence that encourages readers to take a specific action. Crafting a brilliantly effective CTA takes effort. Read on for 15 tips that will help you create game-changing CTAs for…