There are many ways to promote your business, and a strategy that is becoming increasingly popular is the use of social media, considering that millions of people have free access to most of these platforms. There are a few factors you…
Digital marketers often identify social media as one of the best forms of content marketing, but it can often feel like we’re just going through the motions. If the social media content isn’t attracting leads, what good is it? It’s likely…
How do you start a career in marketing? The answer to this used to be get a degree in marketing and pursue a job. But today, it is more complicated than that. Marketing has become a coveted field in every industry. As students pursuing a…
The idea of disruptive marketing actually stems from a concept called disruptive innovation. This is where a product displaces something well-established from the market by anticipating the needs of its user and filling a gap that the…
There are at least 10 reasons to include Facebook in your marketing mix with key differences versus other social media platforms and advantages against other digital channels. Reach a Wide Audience Undeniably, Facebook offers advertisers…
In this post, we will explain social media marketing statistics behavior that will help you shape and optimize your campaigns for maximum success. Most brands understand that social media marketing can benefit them. This is a great start,…
Starting a social media marketing plan can be intimidating for trainees. There’s Facebook, Instagram, Linkedin, Tik Tok, YouTube and so many more. You need to make posts, make ads, comment on other’s posts, interact with your audience,…