Marketing Qualified Lead (MQL) vs Sales Qualified Lead (SQL) Differences – Info B2B
It’s refer to a lead that is more likely to become a customer
It’s shorthand for engaged leads
MQL is a visitor who is aware of their problem
The Goal: Find Out Who’s Really Interested in Buying
It is a lead which can be approached by your sales team immediately.
Its shorthand for prospects vetted.
SQL is the lead who knows that your product may be the solution to their problem.
The Goal: Turn Interested leads into customer
Read more here – https://www.only-b2b.com/blogs/convert-marketing-qualified-leads-to-sales-qualified-leads/
Article Prepared by Ollala Corp