Marketing Qualified Lead (MQL) vs Sales Qualified Lead (SQL) Differences – Info B2B

HubSpot, 40% marketers do not even know what an and is

MQL

It’s refer to a lead that is more likely to become a customer

It’s shorthand for engaged leads

MQL is a visitor who is aware of their problem

The Goal: Find Out Who’s Really Interested in Buying

SQL

It is a lead which can be approached by your sales team immediately.

Its shorthand for prospects vetted.

SQL is the lead who knows that your product may be the solution to their problem.

The Goal: Turn Interested leads into customer

Read more here – https://www.only-b2b.com/blogs/convert-marketing-qualified-leads-to-sales-qualified-leads/

Article Prepared by Ollala Corp

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