Digital Marketing

Anyone who has been a marketer for a while now knows that SEO is an ever-changing field and what works today might not be the solution one year down the line. However, throughout all changes in the SEO field, the one thing that remains…
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Google’s John Mueller recently advised an SEO not to manually create a sitemap for a large website, and offered more appropriate solutions. This exchange occurred in a Reddit thread on the r/SEO subreddit. An SEO was looking for advice on…
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For successful traffic production, SEO is essential for developing a blog or website. There are several techniques to better the Search Rankings. You need to devote time and money if you want the online company to be profitable. It is an…
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Google’s John Mueller was asked if “unlinked brand citations can help in defining trust of a website / brand?” In short, when someone says the Wall Street Journal said X, but does not link to the Wall Street Journal (see what I did there…
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There have been plenty of Google updates but you may think, “Why can’t SEOs shut up about this one?”. The May 2020 Core Update has been rolled out in a time when digital has become colossal in the lives of people with many e-commerce sites…
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In February, Bing announced the new version of Bing Webmaster Tools. Yesterday at SMX London, Fabrice Canel of Microsoft announced three new features that migrated over to the tool. The three features that were migrated from the old to the…
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Google has finished rolling out the Google May 2020 core update yesterday. Google posted about this yesterday, May 18, 2020 at 12:37pm ET. That makes for a full-two week roll out, which began on May 4, 2020 in the afternoon. Here are the…
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California Consumer Privacy Act (CCPA) has put restrictions and conditions on how organizations can store, process, and share consumer data in California. The privacy act has given broad rights to the consumers over their data that…
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A customer's psychology — how they feel, think and behave — has a significant impact on how they shop. It's why big companies spend so much money collecting and analyzing data on consumers. They want to know why they make certain decisions.…
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Before the May 2020 Broad Core Update was released, there have been talks about it among the SEO community. “Surely Google would not release an update during this time,” but lo and behold they have announced it on the 5th of May that left…
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