Digital Marketing

It is widely known that reasonable numbers of start-ups and small businesses close their operations every year.  In fact, approximately 50 percent of new businesses close within the first five years. They find it quite tough to sustain and…
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Google is pruning extra URLs from search results that contain a featured snippet. Google’s SearchLiaison took to Twitter to issue seven insights about the new policy. Featured Snippets Search Results Update Google used to give a URL two…
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Google has updated its mobile-first indexing developers guide, the company announced on Wednesday. New guidelines were added in a number of areas, including crawling, structured data, visual content, and best practices. Below, you’ll find…
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Google announced that Google Dataset Search which launched in beta in 2018 is now out of beta. With that launch, it added several new features. This can probably be used for awesome research when developing rich content and might also send…
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One of the beauties of PPC is that there’s no such thing as “set it and forget it”. We can move spend around and make optimizations to improve the efficiency of our spend, even a few days after launching. Let’s walk through 5 quick checks…
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Google announced today it has graduated Google Dataset Search from a beta product and is now fully live. With that, Google also added new features to the speciality search engine. What is Google Dataset search. Google Dataset Search…
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If you own a news website and you’re looking to grow your traffic and reach more users, Google News is the place to be. Google News is a news aggregator by Google that was launched in 2002 and by 2013, the platform has more than 50,000…
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Google announced this morning that after April 6, 2020 it will no longer support the data-vocabulary markup for rich results. Google is going all in with Schema.org. Google said “with the increasing usage and popularity of schema.org we…
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Welcome to a new decade. Search behavior continues to shape the way businesses operate in the digital world. And Google continues to influence search behavior. As I talked with my colleagues and researched trends for 2020, it became clear…
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Now that the Google January 2020 core update is mostly rolled out, we have asked several data providers to send us what they found with this Google search update. All of the data providers agree that this core update was a big one and…
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