SEO

Whether you are managing search, social, display, or native ad campaigns, there is one thing you cannot escape: audience targeting. For good reason, too. Audience targeting has transformed how we serve ads and how we write ads. Audience…
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As I covered at Search Engine Land last night, according to a Wall Street Journal article, Google confirmed that it has systems that automatically will add products to your e-commerce site’s shopping cart. It does this to verify the price…
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Conversion Rate Optimization is one of the areas that businesses should look into if they want to continue empowering growth in their respective industries. A winning strategy starts with a well-formed audit from the CRO specialist that…
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Bing published an updated version of its webmaster guidelines which contains an all-new section on how Bing ranks content. In addition, an existing section on things site owners should avoid doing has been updated with further…
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Today, a deep understanding of the meaning behind the keywords, content that effectively answers the context of the keywords, and the intent behind it is what succeeds in the search results. All of these were brought about by the age of…
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Every SEO needs a fully stocked arsenal of tools to support day-to-day workflows. Just as technical SEO tools help us to identify critical areas for technical optimizations, content tools help to identify key areas for content…
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Google’s Martin Splitt confirmed that Google has fixed an issue with it indexing some Disqus comments. The issue has been around for several months, at least since before last December. Last week Martin Splitt from Google took notice of…
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SAN FRANCISCO: Alphabet Inc’s Google said it would start showing fact-checking labels on Google Images search results globally, as tech companies come under increasing pressure to combat the viral spread of misleading claims online. Google…
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Google’s team of webmaster trends analysts discuss the intricacies of nofollow links in the first episode of the company’s new podcast. The podcast brings together Google’s John Mueller, Martin Splitt, and Gary Illyes to discuss topics…
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Google is asking for examples of logos that are in .webp format that also uses logo structured data markup. Google recently updated the logo structured data markup developer documents to add .svg to the supported file format list. But…
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