SEO

Google’s John Mueller was asked how can one communicate to Google that a page with evergreen content is as value as it was when it was first published several years ago. John responded that “If it’s evergreen, then by definition you don’t…
Read More...

If you manage large or complex accounts or have extensive campaign naming taxonomies, Google Ads custom dimensions might help simplify your reporting efforts and campaign naming systems. What are custom dimensions? Not to be confused with…
Read More...

Earlier this week, Frédéric Dubut, the PM of overall Bing’s core search team, said that 2020 will be the year where keyword research becomes obsolete, you can read exactly what he said there. Well, I asked John Mueller from Google if he…
Read More...

Google announced today that 500 million people are now using Google Assistant across smartphones, TVs, smart home devices, and other gadgets. That figure represents the number of people using Google Assistant each month, a metric which…
Read More...

Making your website rank is hard work. This is especially true if you practice ethical strategies like I do. Being an SEO strategist requires you to be sharp and quick on your feet in empowering people to achieve maximum growth through…
Read More...

To kick off a new year, Microsoft Advertising has launched an incentive sweepstakes for advertisers. How to enter. To enter the Microsoft Advertising Sweepstakes, you’ll need to complete the Microsoft Advertising Certified Professional…
Read More...

Google’s John Mueller offered a clear explanation of how Google uses H1, H2, HTML headings. This explanation shows the role heading elements play in ranking and how you should use them. How to Use Heading Elements? On a Webmaster Hangout,…
Read More...

Roger Montti posted on Twitter that he is seeing more and more spammers using a technique to spam Google through videos. In short, the spammers would find the top ranking content, use text-to-speech software to create automated videos of…
Read More...

As a digital marketer, you’re used to being strapped for time. We get it! That’s just one more reason to leverage Google’s ever-evolving Smart Bidding. Across the PPC division at Seer, we’re leaning into automation as much as possible.…
Read More...

Google’s John Mueller said that persistent 5xx error responses to Google’s requests by your server would result in Google slowing its crawl of your web site. John wouldn’t say if there is a specific percentage of your site’s URLs that are…
Read More...