Bing Webmaster Tools To Remove Disavow Links

Fabrice Canel from also announced that the disavow link will soon be removed from Bing Webmaster Tools. Bing said their algorithms and artificial intelligence capabilities are now so good that they don't need you to disavow bad links, they can figure it out on their own.

Fabrice said Bing will be “removing the disavow links feature and associated API in October 2023.”

He said Bing has “invested heavily in developing and improving our artificial intelligence capabilities, which enables us to better understand the context and intent of links, as well as the trustworthiness and authority of their sources. We can now differentiate between natural and unnatural links, and we can ignore or discount the latter without affecting the former.”

Here is what the tool looks like today:

Bing Disavow Links Tool

Bing launched this disavow tool in 2012 and even in 2019 told us to keep disavowing bad links. That is no longer necessary.

The funny thing is that Google has been itching to get rid of the disavow tool for years. Recently Google has been very vocal about not disavowing.

Some of you may remember that Bing beat Google to launching the disavow tool and now Bing is beating Google in sunsetting the disavow tool.

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