Email marketers across the globe encompassing different strategies for email marketing. Here is the tips for effective b2b email marketing in 2021. Read More...
Email marketing metrics are the measurement of your email campaign’s success or failure. The right set of marketing metrics act as a GPS, guiding you toward marketing success. With the wrong set of metrics, your marketing strategy can… Read More...
Your email subject line is the first thing your subscriber sees in their inbox, and that can be the moment they decide to open it, ignore it, or delete it. As designers, we risk spending all our time battling with rendering problems in… Read More...
One of the most frequent questions about prospecting is some variation of, “How do I get my prospective client to respond to my email?” The question itself carries a lot of information, as does the frequency with which it is asked, both of… Read More...
Email marketing is one of the most dependable tactics in the marketer’s playbook. Flashy, new marketing channels come and go every year, many of them promising to yield impressive ROI, but few of them can actually compete with the… Read More...
Email marketing provider Litmus has added several key features to its redesigned platform with more capabilities and improved workflows. The release includes new testing capabilities, email client insights and an upgraded Trello… Read More...
Everyone in the world of ecommerce is excited to hear the news that ecommerce software provider, Shopify, has added an email marketing service to their offering (Mediapost Announcement). Including us here at Pure360. “Why?” you might ask.… Read More...
Each month it looks like there’s a brand new technique to contact clients social media, chat, textual content messages, push notifications and but e mail continues to be the top-performing communication channel for almost all of… Read More...
Does your organization ship out emails for password resets, transport confirmations, account renewals and the like? As a marketer, do you’ve gotten management of those essential messages? Extra probably than not, your organization sends… Read More...
Spam Filters are Getting Smarter Back in February, Gmail announced that they were blocking an extra 100 million emails per day using AI, powered by TensorFlow, an open source machine learning platform. While this amounts to 1 extra blocked… Read More...