Email Marketing

Email marketing metrics are the measurement of your email campaign’s success or failure. The right set of marketing metrics act as a GPS, guiding you toward marketing success. With the wrong set of metrics, your marketing strategy can…
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Your email subject line is the first thing your subscriber sees in their inbox, and that can be the moment they decide to open it, ignore it, or delete it. As designers, we risk spending all our time battling with rendering problems in…
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One of the most frequent questions about prospecting is some variation of, “How do I get my prospective client to respond to my email?” The question itself carries a lot of information, as does the frequency with which it is asked, both of…
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Email marketing is one of the most dependable tactics in the marketer’s playbook. Flashy, new marketing channels come and go every year, many of them promising to yield impressive ROI, but few of them can actually compete with the…
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Email marketing provider Litmus has added several key features to its redesigned platform with more capabilities and improved workflows. The release includes new testing capabilities, email client insights and an upgraded Trello…
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Everyone in the world of ecommerce is excited to hear the news that ecommerce software provider, Shopify, has added an email marketing service to their offering (Mediapost Announcement). Including us here at Pure360. “Why?” you might ask.…
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Each month it looks like there’s a brand new technique to contact clients social media, chat, textual content messages, push notifications and but e mail continues to be the top-performing communication channel for almost all of…
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Does your organization ship out emails for password resets, transport confirmations, account renewals and the like? As a marketer, do you’ve gotten management of those essential messages? Extra probably than not, your organization sends…
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Spam Filters are Getting Smarter Back in February, Gmail announced that they were blocking an extra 100 million emails per day using AI, powered by TensorFlow, an open source machine learning platform. While this amounts to 1 extra blocked…
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Many small businesses, especially new small businesses, run a lean operation. They focus on necessities and urgent matters, only spending money when they need to. So, it’s easy to see why some entrepreneurs might think a small business…
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