Does your organization ship out emails for password resets, transport confirmations, account renewals and the like? As a marketer, do you’ve gotten management of those essential messages? Extra probably than not, your organization sends…
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Spam Filters are Getting Smarter Back in February, Gmail announced that they were blocking an extra 100 million emails per day using AI, powered by TensorFlow, an open source machine learning platform. While this amounts to 1 extra blocked…
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Many small businesses, especially new small businesses, run a lean operation. They focus on necessities and urgent matters, only spending money when they need to. So, it’s easy to see why some entrepreneurs might think a small business…
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By now you probably don’t need us to convince you that using video for marketing is the way to go. We’re purposely going to skip the analysis of all the available literature that studies the psychological aspects of using animated vs.…
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If you run a small business and are looking for the best way to get started with Instagram, then look no further than this guide. We’re providing the steps and content ideas you’ll need to post like the pros and ensure that your business’…
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Every business, no matter the industry or product, relies on one thing in order to be sustainable and profitable: leads. While the definition of a lead is highly debatable between marketers and sales personnel, the simple definition is an…
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Graduation season is quickly approaching! Young adults everywhere are reaching some pretty major milestones heading off to school, taking a gap year, or starting new jobs. And their friends and family are there to celebrate with gifts in…
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They’re often the guys who advise companies to build their own blogs and lobby to hire technicians to create their own content. Making the build a strong portfolio of effective content always pays off. According to a new study, less than…
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Living in Taiwan has been an eye-opening experience, to say the least. Instead of regaling you with stories about monkeys invading Taiwanese dormitories for food and other exotic tales, however, I’m here to talk about something else…
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The eCommerce industry is demanding, requiring even casual entrepreneurs to spend countless hours and significant effort polishing their websites to perfection. There are plenty of articles providing tips for how to get higher conversion…
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