Email Marketing

Email marketing is one of the most dependable tactics in the marketer’s playbook. Flashy, new marketing channels come and go every year, many of them promising to yield impressive ROI, but few of them can actually compete with the…
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Email marketing provider Litmus has added several key features to its redesigned platform with more capabilities and improved workflows. The release includes new testing capabilities, email client insights and an upgraded Trello…
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Everyone in the world of ecommerce is excited to hear the news that ecommerce software provider, Shopify, has added an email marketing service to their offering (Mediapost Announcement). Including us here at Pure360. “Why?” you might ask.…
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Each month it looks like there’s a brand new technique to contact clients social media, chat, textual content messages, push notifications and but e mail continues to be the top-performing communication channel for almost all of…
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Does your organization ship out emails for password resets, transport confirmations, account renewals and the like? As a marketer, do you’ve gotten management of those essential messages? Extra probably than not, your organization sends…
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Spam Filters are Getting Smarter Back in February, Gmail announced that they were blocking an extra 100 million emails per day using AI, powered by TensorFlow, an open source machine learning platform. While this amounts to 1 extra blocked…
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Many small businesses, especially new small businesses, run a lean operation. They focus on necessities and urgent matters, only spending money when they need to. So, it’s easy to see why some entrepreneurs might think a small business…
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By now you probably don’t need us to convince you that using video for marketing is the way to go. We’re purposely going to skip the analysis of all the available literature that studies the psychological aspects of using animated vs.…
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If you run a small business and are looking for the best way to get started with Instagram, then look no further than this guide. We’re providing the steps and content ideas you’ll need to post like the pros and ensure that your business’…
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Every business, no matter the industry or product, relies on one thing in order to be sustainable and profitable: leads. While the definition of a lead is highly debatable between marketers and sales personnel, the simple definition is an…
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