Email Marketing

Many small businesses, especially new small businesses, run a lean operation. They focus on necessities and urgent matters, only spending money when they need to. So, it’s easy to see why some entrepreneurs might think a small business…
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By now you probably don’t need us to convince you that using video for marketing is the way to go. We’re purposely going to skip the analysis of all the available literature that studies the psychological aspects of using animated vs.…
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If you run a small business and are looking for the best way to get started with Instagram, then look no further than this guide. We’re providing the steps and content ideas you’ll need to post like the pros and ensure that your business’…
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Every business, no matter the industry or product, relies on one thing in order to be sustainable and profitable: leads. While the definition of a lead is highly debatable between marketers and sales personnel, the simple definition is an…
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Graduation season is quickly approaching! Young adults everywhere are reaching some pretty major milestones heading off to school, taking a gap year, or starting new jobs. And their friends and family are there to celebrate with gifts in…
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They’re often the guys who advise companies to build their own blogs and lobby to hire technicians to create their own content. Making the build a strong portfolio of effective content always pays off. According to a new study, less than…
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Living in Taiwan has been an eye-opening experience, to say the least. Instead of regaling you with stories about monkeys invading Taiwanese dormitories for food and other exotic tales, however, I’m here to talk about something else…
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The eCommerce industry is demanding, requiring even casual entrepreneurs to spend countless hours and significant effort polishing their websites to perfection. There are plenty of articles providing tips for how to get higher conversion…
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No matter how successful your email marketing campaigns may be, there’s always room for improvement. There’s always something you can tweak to garner even better results for your upcoming campaigns. Plus, as the marketing world continues…
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Even in an era polluted by spam, email marketing continues to prevail as the most effective marketing channel (with the highest ROI), especially when it comes to B2C marketing. In fact, according to Lyfe Marketing, one in every four B2C…
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