Advantages of WhatsApp Business for company
Whether you’re a business or a freelancer, it’s always a good idea to use WhatsApp Business to communicate with your clients, as it gives you many advantages over the personal use version.
If you’re thinking you don’t need it because you’re self-employed, we’re going to give you some good reasons to change your mind.
It builds trust
Your current clients already know and trust you, no matter if your email address is [email protected], and you appear in your WhatsApp profile photo drinking a beer on the beach.
But what about new clients? We all trust in a potential ally more when he or she projects seriousness, which is just what WhatsApp Business allows you to do.
You can include your business name, phone numbers, office hours, address and website in your profile, and use your logo as an image.
Advantages of terms and conditions
If you’re one of the very few people who notice the terms and conditions of the digital tools you use, you may have noticed that Personal WhatsApp expressly prohibits marketing actions in chat.
Considering that more than 50 billion messages are sent and received on this platform every day, any penalty is unlikely.
However, why not use the App that was designed specifically for this purpose, when it is also free?
Automated replies and messages
WhatsApp Business automatic messages allow you to send immediate welcome texts to your clients when they contact you for the first time. And if they do so outside the hours of operation that you have determined, it tells them that you will reply as soon as possible.
Quick replies give you the possibility of sending text templates using shortcuts that avoid the hassle of typing the same answer ten times a day for frequent questions.
For example, you can set it to”/bye” and let customers see “We’re glad we had the chance to help you. We are at your service for whatever you may need.”
Accessibility, statistics and video chat
Like the personal App, WhatsApp Business has the option to make video calls and to link them to your browser.
It also includes a statistics screen with information that, at the moment, is quite basic, although it is likely that in the future more analysis functionalities will be added in this section.
In recent years, we have already seen quite original WhatsApp applications as a marketing tool, including Toyota’s, which in 2013 launched ‘Hybridize’, a campaign that raffled off iPhones 5 among users who had changed their status to “hybridized”.
In the same way, Absolut Vodka offered two tickets to its VIP product launch party to whoever sent the most original WhatsApp (message) to the virtual chain store, and Pringles swept away its ‘campus Pringles’ contests, which involved a series of challenges via WhatsApp.
If you have a digital marketing company or you are dedicated to that niche, it is time to seriously consider starting to innovate using WhatsApp in your campaigns.
People like it, they have a great reach, and they can be automated and managed at a low cost.
If you are going to use this messaging tool to capture leads, remember that the right thing to do is to send links to contact forms or landings, and not to collect them directly in the chat.
Integrated customer relationship management (CRM)
And already talking about the subject of Whatsapp Marketing, it is worth reviewing some of the CRM tools that link to the application and allow you to better manage and control your campaigns, responses and contacts.
After an in-depth analysis, Sirena managers found that 40 % of sales contacts respond better through the App. According to their website, the integration of their CRM with WhatsApp allows them to increase sales efficiency by 60 % and save up to 70 % on telephony costs.
It is a service that allows you to connect WhatsApp messages with CRM. Messages can be displayed in a single interface, and messages and notifications can be sent directly to the client’s phone.
This specialist contact center solutions company has already developed the possibility of integrating and managing WhatsApp messages from a single database or CRM interface.
Understanding the errors of using WhatsApp Web in business
Take down notes and don’t let anyone put your professional image at risk by:
- Saturating your clients and prospect clients with invasive advertising and SPAM.
- Not having a calendar or a certain frequency for sending promotions and news by WhatsApp marketing.
- Using text messaging only (use audio-visual resources and even memes whenever prudent).
- Not knowing or considering the most frequent connection times of your users. As a general rule, the highest traffic of connections to WhatsApp occurs between 7 and 10 pm.
- Contacting strangers or buying contact lists instead of generating your own leads.
- Using your personal number and not setting business hours.
In short, WhatsApp is an excellent business tool once you learn to use it as such. It is effective, immediate and, perhaps most importantly, it’s free!