6 Steps to optimize your Facebook Business Page in 2021
Having a Facebook Business Page makes it easier for people to discover and interact with your brand online. There are over 60 million company pages on Facebook, and the competition to attract the attention of users is increasing constantly.
Optimize Facebook Business Page
Setting up Facebook business page is important step for any business. Keep reading to learn 6 steps to optimize your Facebook Business Page in 2021.
Add a strong Call to Action button
A strong call-to-action button on your Facebook business Page is imperative. The bright blue button is the primary means of driving some sort of action on your Page. This can include sending traffic to your website, direct messages, signups, and more. This appears right below your cover photo.
You choose what action you’d like visitors to take based on what you think is best for your business. For example, if you’re a dentist’s office, your CTA might be to ‘Book Now’ or ‘Call Now’ to make an appointment versus a ‘Shop Now’ button. Today, there’s a long list of options to choose from – so if multiple CTAs apply to your business, you have the opportunity to experiment with the options available to see what works most effectively.
Fill out Facebook Business Page profile in detail
This is a simple step. But it’s something businesses can neglect to take full advantage of. A completely filled-out profile sends the message to your audience that you’re engaged. There are a ton of sections where you can add more information about your business.
Here are a few:
- Contact details (include your phone number and email)
- Website address
- Other social media accounts (Instagram, Twitter, YouTube, etc.)
- Hours of operation
Social media is a place where people go to understand who you are as a business and gain trust. Consistency across all of your social media channels is crucial, along with keeping your information accurate and up to date.
Utilize Facebook Messenger
Giving your visitors and customers an easy way to communicate with you gives you a competitive advantage. Messenger is a great way to enhance the user experience on your Page and showcase how well your business provides quality service. Speed is imperative today – setting up automatic messages with Messenger can go a long way.
A few options you can do are:
- Set up a welcome greeting when someone begins a conversation with your Page
- Create and save frequently used replies
- Turn away messages during your out of office hours
Encourage customers to leave reviews
Social proof is so important. Think about it – how often do you buy from, let’s say, an Amazon seller with zero reviews? How often do you buy from anywhere that has no reviews? Likely less often. And even so, when you do buy from someone with few reviews or social proof, there’s a lot more hesitation and time needed for consideration.
Encouraging your existing customers to leave reviews on your Facebook Page gives you the opportunity to engage in conversation with existing customers and builds an additional layer of trust with new audiences.
Choosing the Right Facebook business page
A few years ago, Facebook launched templates for business Pages. This is a feature that offers a variety of Page layouts that you can choose from to best suit your specific business.
There are ten options for you to choose from. You can change your template under the ‘Templates and Tabs’ section in your Page settings. The template you choose determines the order in which your sections appear with the timeline feed and tabs. When you’re deciding which template to use, consider what the goal of your business is.
Update Page cover photo, video or slide show
Your Page cover photo is a digital sign for your business. It’s the first thing people see when they visit your Page. It’s your first “conversation” with your customers, and it can have many uses.
You can use it to showcase a new product or service, announce an upcoming event, promote an upcoming book release, direct users to take action, the list goes on. Your business Page serves a purpose – so when you’re thinking about a cover photo, factor in what your business goals are so that you create something with purpose as opposed to just an aesthetically appealing image.
Not only can you upload a still cover image, but you can now experiment with different creative types like video or a slide show.
With Facebook being the widest-reaching social network around, there’s no doubt your potential customers are visiting your Page. Ensuring your business Page is optimized is something that you can’t afford not to do, and it’s a great opportunity for your business to make a lasting first impression.