Brands That Believed England Would Win The World Cup… Are Now Eating Their Words

Images via (Clockwise from top left) Marmite, British Ariways, Leo Burnett London and Virgin Trains

It's a sad day for fans of England's football team following The Three Lions' loss to Croatia on 11 July in the 2018 World Cup semi-finals.

Croatia beat England 2-1 to proceed to the finals against France on 15 July, Sunday. Prior to the results, many believed the trophy was “coming home.” This not only includes fans supporting England, but also numerous renowned brands.

For instance, British Airways had designed a special boarding pass that declared England the 2018 World Cup champions, while Virgin Trains embellished one of its models with the now-famous “It's coming home” tagline, and McDonald's rearranged the letters in its name to cheer on the lads.

Sadly, these companies are now eating their words.

It's coming home…

— British Airways (@British_Airways) July 7, 2018

We have gone Too Far

— Katie Deighton (@DollyDeighton) July 10, 2018

Our latest work for @McDonaldsUK is live ahead of today's #EnglandvsCroatia #WorldCup match… C'mon lads @England!

— Leo Burnett London ????️???? (@LeoBurnettLDN) July 11, 2018

Whether you love it or you hate it… ⚽➡️???? #ENGCRO

— Marmite (@marmite) July 11, 2018

IT'S COMING HOME… and so should you! We've lifted ALL ticket restrictions* on our services so you can get home in time for tonight's game! ???????????????????????????????????????????????????????????????????????????????????? #ENGCRO

*Advance, Off-Peak and Super Off-Peak dated 11/07/18

— Virgin Trains (@VirginTrains) July 11, 2018

@CocaCola has taken over the site in Piccadilly Circus to rally support for England ahead of their @theworldcup match against Croatia on Wednesday. BRING IT HOME ENGLAND! #footballcrazy #PRstunt

— House of Experience (@Houseofexp) July 11, 2018

The beautiful game. We were born ready.#ItsComingHome #ENGCRO #ENG

— Aston Martin (@astonmartin) July 11, 2018

???????????? #ItsComingHome

— Costa Coffee (@CostaCoffee) July 11, 2018

The @HCav1660 have a message for the @England football team… #ENGCRO #WorldCup #ItsComingHome #ThreeLions

— Royal British Legion (@PoppyLegion) July 11, 2018

There you go @England – we even made a bit of medieval art for you. Art thou not pleased? Art the Scots not *most* supportive? ????#ENGCRO #WorldCupRussia2018

— National Library of Scotland (@natlibscot) July 11, 2018

Lingard isn't coming home yet but this delivery certainly is…#ENGCRO

— I̶c̶e̶l̶a̶n̶d̶ England Foods ❄️ (@IcelandFoods) July 11, 2018

The big moment is finally here and we're wishing the team the best of luck tonight. Is anyone else feeling a little nervous? ???????????? #WaistcoatWednesday #ITSCOMINGHOME #LuckyWaistcoat

— M&S (@marksandspencer) July 11, 2018

Good Luck @England. I hope I've got the right coat on for now. #ENGCRO

— Paddington (@paddingtonbear) July 11, 2018

[via The Drum, images via various sources]

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