Brands That Believed England Would Win The World Cup… Are Now Eating Their Words

Images via (Clockwise from top left) Marmite, British Ariways, Leo Burnett London and Virgin Trains

It's a sad day for fans of England's football team following The Three Lions' loss to Croatia on 11 July in the 2018 Cup semi-finals.

Croatia beat England 2-1 to proceed to the finals against France on 15 July, Sunday. Prior to the results, many believed the trophy was “ home.” This not only includes fans supporting England, but also numerous renowned brands.

For instance, British Airways had designed a special boarding pass that declared England the 2018 World Cup champions, while Virgin Trains embellished one of its models with the now-famous “It's coming home” tagline, and McDonald's rearranged the letters in its name to cheer on the lads.

Sadly, these companies are now eating their words.

It's coming home…

— British Airways (@British_Airways) July 7, 2018

We have gone Too Far

— Katie Deighton (@DollyDeighton) July 10, 2018

Our latest work for @McDonaldsUK is live ahead of today's #EnglandvsCroatia #WorldCup match… C'mon lads @England!

— Leo Burnett London ????️???? (@LeoBurnettLDN) July 11, 2018

Whether you love it or you hate it… ⚽➡️???? #ENGCRO

— Marmite (@marmite) July 11, 2018

IT'S COMING HOME… and so should you! We've lifted ALL ticket restrictions* on our services so you can get home in time for tonight's game! ???????????????????????????????????????????????????????????????????????????????????? #ENGCRO

*Advance, Off-Peak and Super Off-Peak dated 11/07/18

— Virgin Trains (@VirginTrains) July 11, 2018

@CocaCola has taken over the big site in Piccadilly Circus to rally support for England ahead of their @theworldcup match against Croatia on Wednesday. BRING IT HOME ENGLAND! #footballcrazy #PRstunt

— House of Experience (@Houseofexp) July 11, 2018

The beautiful game. We were born ready.#ItsComingHome #ENGCRO #ENG

— Aston Martin (@astonmartin) July 11, 2018

???????????? #ItsComingHome

— Costa Coffee (@CostaCoffee) July 11, 2018

The @HCav1660 have a message for the @England football team… #ENGCRO #WorldCup #ItsComingHome #ThreeLions

— Royal British Legion (@PoppyLegion) July 11, 2018

There you go @England – we even made a bit of medieval art for you. Art thou not pleased? Art the Scots not *most* supportive? ????#ENGCRO #WorldCupRussia2018

— National Library of Scotland (@natlibscot) July 11, 2018

Lingard isn't coming home yet but this delivery certainly is…#ENGCRO

— I̶c̶e̶l̶a̶n̶d̶ England Foods ❄️ (@IcelandFoods) July 11, 2018

The big moment is finally here and we're wishing the team the best of luck tonight. Is anyone else feeling a little nervous? ???????????? #WaistcoatWednesday #ITSCOMINGHOME #LuckyWaistcoat

— M&S (@marksandspencer) July 11, 2018

Good Luck @England. I hope I've got the right coat on for now. #ENGCRO

— Paddington (@paddingtonbear) July 11, 2018

[via The Drum, images via various sources]

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