B2B Reads: Funnel Fundamentals and AI in B2B – Info Sales
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
B2B marketers are ‘generally unclear’ of what AI means, according to research
B2B marketers are still in the early stage of understanding AI and what it means for their businesses. Great article, Minda Smiley.
Dear CEO: Fix these three things and increase revenue
Three things your marketing and sales teams need to do to see real results. Thanks for the tips, Dan McDade.
3 Ways Customer Experience Differs From Customer Service
A look at the important difference between customer service and customer experience. Thanks for your thoughts, Carlos Hidalgo.
6 Great Email Lessons From the GDPR Deluge of 2018
Some helpful emailing advice learned from the GDPR email deluge. Thanks, John Hanson.
10 Overlooked B2B Optimization Opportunities to Boost Your Website
Some great B2B optimization tips to check out. Thanks, Iris Shoor.
3 Graphic Design Tips for Non-Designers
Visual content is extremely important for marketers, these are some great tips for those who want to create it themselves without the help of a graphic designer. Thanks for the tips, Midori Nediger
Why Better Prospecting Means Slowing Down
Sometimes faster isn’t better. It’s important to slow down a little if you want your prospecting to be successful. Thanks for your insight, Ben Taylor.
High-Profit Prospecting Secrets: Know the Customer’s Customer
What you learn about a customer’s customer will often apply to other prospects you want to reach. Thanks for the advice, Mark Hunter.
Article Prepared by Ollala Corp