Is good design elitist? | Web Designing

The model of sustainability through high-quality things has the unfortunate reputation of being . Even more unfortunately, that reputation is accurate.

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Once you start thinking about achieving true sustainability, you begin to realize how challenging a goal it will be in the long run. Only two centuries have passed since the onset of the industrial revolution—an eye blink in the span of geological history—and already, we humans have managed to wipe out innumerable animal species, cause temperatures and sea levels to rise, induce freak weather patterns, and make the air in some cities unpleasant to breathe. And we are just getting started. Given the likely impact of ongoing global industrialization and continued population growth, it is hard to see how we can avert climate change of epic and perhaps disastrous proportions. There is no easy fix for this situation, but there can be little doubt that applying our collective material intelligence is an important part of the remedy. Not only will it allow us to devise more efficient and less damaging solutions to our own “life support,” appreciating materiality also encourages us to more highly value objects in general. By cultivating a cultural interest in fewer, better things, we can reduce our twin propensities toward overconsumption and waste.

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