The 8 Types of Presentation Styles: Which Category Do You Fall Into? | Sales
Types of Presentations
- Visual Style
- Freeform Style
- Instructor Style
- Coach Style
- Storytelling Style
- Connector Style
- Lessig Style
- Takahashi Style
Everyone on the internet has an opinion on how to give the “perfect” presentation.
One group champions visual aids, another thinks visual aids are a threat to society as we know it. One expert preaches the benefits of speaking loudly, while another believes the softer you speak the more your audience pays attention. And don’t even try to find coordinating opinions on whether you should start your presentation with a story, quote, statistic, or question.
But what if there wasn’t just one “right” way to give a presentation? What if there were several? Below, I’ve outlined eight types of presentation styles. They’re used by famous speakers like Steve Jobs and Al Gore — and none of them are wrong.
Check out each one and decide which will be most effective for you.
Types of Presentation Styles
1. Visual Style
What it is: If you’re a firm believer slides simply exist to complement your talking points, this style is for you. With this speaking style, you might need to work a little harder to get your audience engaged, but the dividends can be huge for strong public speakers, visionaries, and storytellers.
When to use it: This style is helpful when speaking to a large audience with broad interests. It’s also great for when you need to throw together slides quickly.
Visual style presenter: Steve Jobs
2. Freeform Style
What it is: This impromptu style of presenting doesn’t require slides. Instead, the speaker relies on strong stories to illustrate each point. This style works best for those who have a short presentation time and are extremely familiar with their talking points.
When to use it: Elevator pitches, networking events, and impromptu meetings are all scenarios in which to use a freeform style of speaking. You’ll appear less rehearsed and more conversational than if you were to pause in the middle of a happy hour to pull up your presentation on a tablet.
Freeform style presenter: Sir Ken Robinson
3. Instructor Style
What it is: This presentation style allows you to deliver complex messages using figures of speech, metaphors, and lots of content — just like your teachers and professors of old. Your decks should be built in logical order to aid your presentation, and you should use high-impact visuals to support your ideas and keep the audience engaged.
When to use it: If you’re not a comfortable presenter or are unfamiliar with your subject matter (i.e., your product was recently updated and you’re not familiar with the finer points), try instructor-style presenting.
Instructor style presenter: Al Gore
4. Coach Style
What it is: Energetic and charismatic speakers gravitate towards this style of presenting. It allows them to connect and engage with their audience using role play and listener interaction.
When to use it: Use this presentation style when you’re speaking at a conference or presenting to an audience who needs to be put at ease. For example, this style would work well if you were speaking to a group of executives who need to be sold on the idea of what your company does rather than the details of how you do it.
Coach style presenter: Linda Edgecombe
5. Storytelling Style
What it is: In this style, the speaker relies on anecdotes and examples to connect with their audience. Stories bring your learning points to life, and the TED’s Commandments never let you down: Let your emotions out and tell your story in an honest way.
When to use it: Avoid this style if you’re in the discovery phase of the sales process. You want to keep the conversation about your prospect instead of circling every point or question back to you or a similar client. This style is great for conference speaking, networking events, and sales presentations where you have adequate time to tell your stories without taking minutes away from questions.
Storytelling style presenter: Jill Bolte Taylor
6. Connector Style
What it is: In this style, presenters connect with their audience by showing how they’re similar to their listeners. Connectors usually enjoy freeform Q&A and use gestures when they speak. They also highly encourage audience reaction and feedback to what they’re saying.
When to use it: Use this style of presenting early in the sales process as you’re learning about your prospect’s pain points, challenges, and goals. This type of speaking sets your listener at ease, elicits feedback on how you’re doing in real time, and is more of a dialogue than a one-sided presentation
Connector style presenter: Connie Dieken
7. Lessig Style
What it is: The Lessig Style was created by Lawrence Lessig, a professor of law and leadership at Harvard Law School. This presentation style requires the presenter to pass through each slide within 15 seconds. When text is used in a slide, it’s typically synchronized with the presenter’s spoken words.
When to use it: This method of presentation is great for large crowds — and it allows the speaker to use a balance of text and image to convey their message. The rapid pace and rhythm of the slide progression keeps audiences focused, engaged, and less likely to snooze.
Lessig style presenter: Lawrence Lessig
8. Takahashi Style
What it is: This method features large, bold text on minimal slides. It was devised by Masayoshi Takahashi, who found himself creating slides without access to a presentation design tool or PowerPoint. The main word is the focal point of the slide, and phrases, used sparingly, are short and concise.
When to use it: If you find yourself in Takahashi’s shoes — without presentation design software — this method is for you. This style works well for short presentations that pack a memorable punch.
Takahashi style presenter: Masayoshi Takahashi
Slides from one of Takahashi’s presentations:
Whether you’re speaking on a conference stage or giving a sales presentation, you can find a method that works best for you and your audience. With the right style, you’ll capture attention, engage listeners, and effectively share your message.