Robot Startup Lessons From Rethink Robotics’ Fall | Robotics

Robot Startup Lessons From Rethink Robotics’ Fall

Last week, Rethink Robotics Inc.’s announcement that it had shut down came as a surprise to many people. However, others in the automation industry recognized the company’s struggles as an opportunity to review startup lessons.

Boston-based Rethink Robotics sold the Baxter and Sawyer collaborative robot arms. Its cobots were well-known, particularly among researchers, but they apparently failed to find enough customers in manufacturing.

In addition, The Boston Globe reported that the…

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