10 Best Email Apps for Small Business Owners
As a business owner, you have to worry about every little detail concerning your digital marketing strategy. It’s not enough to build the perfect, intuitive website and learn about the basics of content marketing and WordPress hosting. You’ll also have to implement an email management strategy that can properly promote your business.
Here are 10 of the most effective and popular email apps for small business owners. We included something for everyone’s needs on our list, so you can cherry-pick the best for your company.
Airmail is a distinctively beautiful and elegant email client for iOS and macOS, which has won awards for design. It’s one of the most popular email clients out there, and it offers an array of useful features and sophisticated themes. The email client offers custom-tailored options like sound notifications, backgrounds, and primary color. You can integrate almost any widely used business/productivity apps within the email client.
Price: $4.99, $9.99
2. Outlook Mobile
Outlook Mobile is available for Android and iOS. It’s the best mobile app for a clean, simple, easy-to-navigate dashboard. The best feature of this app is the Focused Inbox view that filters in your most relevant emails, while storing less important messages in another folder. For business owners, the snooze button and schedule features are extremely useful because they remind you to follow up on important messages.
Drip is a fantastic, smart email marketing platform used by eCommerce vendors, bloggers, and marketers. Drip offers many powerful tools for intelligent marketing automation, email list segmenting, list groups, and specific audience targeting. Drip offers free guides and online training courses on lead generation once you sign up.
Price: Free trial account for up to 100 subscribers, with paid plans starting at $41 per month
Type App is an Amazon email client that supports Gmail, Yahoo, Outlook, AOL, iCloud, Office365, Google Apps, Hotmail, Live, Yandex, Mail.ru, GMX, and mail.com, and integrates all your accounts into a unified inbox. It features a customizable interface and a wide array of enhanced email features like dynamic conversations and smart notifications.
ConvertKit is email marketing software designed for professional bloggers, authors and marketers who need to enhance their content offers and email signup forms. It’s great for managing auto-responders and marketing automation. ConvertKit allows you to automatically separate the contacts who replied to your marketing campaign from those who didn’t. You can access a library of tutorials and how-to content once you start using this platform.
Price: ConvertKit plans start from $29 per month with a 30-day refund policy
AWeber is one of the best email marketing tools designed for small and medium-sized businesses. Once you subscribe, you’ll get access to email templates, list management, autoresponders, and email tracking filled with detailed insights that can help you modify and improve your email strategy.
Price: 30-day free trial, and after that $19 per month
Front is a bit different than the others because it allows you to manage a single inbox collaboratively. That makes it the ideal app for group projects where everyone needs access to one inbox. With this app, you can connect shared inboxes, and anyone with access can answer or assign messages to other people on the team. You can even manage a social account together as a team. Front works on Android, iOS, macOS, and Windows, and it has a web version.
Price: From $15 per month per person, minimum two people
Spike is an Android an iOS app that turns email messages into instant messages. The app improves your productivity by discarding everything but what’s most important: the content. You receive your email messages like instant messages without the clutter of signatures, headers and other email details. The app also integrates with leading business apps like Slack, Asana, and others.
The most popular email marketing service provider for businesses today is MailChimp, and for very good reasons. MailChimp integrates seamlessly with WordPress, Magento, Shopify, and other content management platforms. The interface is simple and intuitive, and the platform provides useful email tracking, list management, and analytics.
Price: Free for 12,000 emails for up to 2,000 subscribers, after that $10 per month
The last email app on our list is Spark for iOS and macOS devices. This app allows you to send messages more quickly by providing you with a few suitable options for the answer. It helps business users save and use time more efficiently. Spark manages appointments and invitations, and offers features like undo send, snooze, reminders, and more.
Sam Hoffman is a business and marketing consultant who helps digital businesses reach their exact audience. Sam is passionate about optimization and analytics. His current focus is helping decision-makers design their perfect business tools. He frequently writes about the latest advancements in the digital marketing industry.