Mapan reveals its current focus following new CEO appointment
Following an acquisition by Indonesian ride-hailing and fintech giant Go-Jek in 2017, PT Rekan Usaha Mikro Anda (PT RUMA), which is widely known through its brand Mapan, has appointed its new CEO Hendra Tjanaka.
He replaced previous CEO Aldi Haryopratomo, who is now holding the position of CEO at Go-Jek’s cashless payment unit Go-Pay.
Tjanaka himself joined the company four years ago as CMO.
When asked about the changes that are set to happen following his appointment as CEO, and the strategic moves that the company is going to make with Go-Jek, Tjanaka stressed that there will be no significant difference.
“Even prior to the acquisition, Mapan has worked with Go-Jek several times. We even used to share an office at Jalan Ciasem,” he said.
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One of the results of their collaboration is Go-Mapan, a programme that aims to provide access to extra income for Indonesian families. The programme places the spouses of Go-Jek drivers as head of a Mapan arisan (social gathering) group. In addition to helping families secure additional income beyond the minimum regional wage, by joining Mapan arisan groups, families can help plan the purchase of their daily necessities better.
Tjanaka stressed that the two companies’ mission and commitment remain the same: To empower the Indonesian society through technological ease, in order to improve the quality of their lives through access to various services.
“Mapan calls upon its members to plan the purchases of their daily necessities through the Arisan Mapan groups. Mapan community members can also serve as a support group to learn together about family financial planning. Apart from that, the addition of Go-Pay as a payment mechanism, has enabled Indonesian families access to various services,” Tjanaka said.
Empowering SMEs in Indonesia
Mapan claimed to have empowered 180,000 arisan group heads, who had helped 2.3 million Indonesians fulfill their daily necessities. According to the company, the market has shown great interest in participating in Mapan arisan groups, in order to help plan their daily necessities fulfillment.
“As the market responds positively, in the future we want to have more Indonesians on board the Mapan arisan groups to plan their daily necessities,” Tjanaka said.