4 Tips for B2B Lead Generation from Your Website
Over 60% of B2B businesses find lead generation to be the most challenging concern while marketing their services or products. What’s more, over 50% either lacks the time or money and capable marketing team to generate quality B2B leads. Lead generation is a significant concept. While a lead might initially seem like a random number, it actually is a potential customer who is only a step away from becoming your active consumer. It is, therefore, paramount that you implement a streamlined plan for B2B lead generation from your website to not only make it a lesser challenge but also realize better ROI. If you are in the process of developing an effective B2B lead generation plan, here are valuable tips to consider easing your quest.
Content is King!
The phrase, coined by Microsoft founder Bill Gates, has not only stood the test of time but proven its significance. Content marketing is a practical approach not only for search engine optimization but quality B2B lead generation. Ranking on top of search engine queries adds credibility, and with actionable information, your content drives decision-makers in your favor.
The secret in content marketing is showcasing how your products or services help to deal with problems and not just an advert. With such an approach, you can easily influence the business decision-makers, achieving a milestone in generating valuable leads.
Email marketing is among the most effective lead generation model. Email marketing, for over two decades, has not only stood the test of time but also proven to be a valuable tool. The good news is, with the ever-evolving technology, you can now implement a laser-focused email marketing strategy to improve its performance.
Unlike general email marketing, the tailored emails provide valuable information as they address a specific user, driving their decision in your favor. The open and click rates of a laser-focused email are higher, analytics that makes advanced email marketing an effective B2B lead generation from your website.
Brand congruence counts
Before a B2B buyer decides to go for your solution, they need to identify with your brand, which usually means seeing it for around 7 to 14 times. Your logo, colors, font, language, brand voice, and message to mention a few can be felt across varying platforms. As you develop your website, see to it that it consistently exudes the same traits. As you post on social media and interact with your followers, also ensure that your brand is making a mark that users can quickly identify. With congruent branding, you not only gain credibility, but you also appeal to B2B buyers generating quality leads and better ROI.
Make it shareable
Viral marketing is among the most effective marketing trends. For instance, if you showcase a sharable video with informative content, your followers can relate and share it across varying social media platforms. This not only creates a buzz but also gives your business an extensive reach, and with consistent branding, puts the business on the map. As B2B buyers can now easily find your business, relate with its values, and get actionable information, your B2B lead generation from your website realizes better results.
B2B Lead generation from your website could take longer if you don’t have the right information. If you could identify your website visitors in real-time, however, you can identify their interest and tailor a focused approach to increase lead conversion rates. With the above tips and professional assistance from reputable services such as Visual Visitor, you can kick your B2B lead generation from your website a notch higher and significantly increase your sales.