Facts You Should Know Before Developing a Digital Marketing Strategy in 2022
Did you know that Google uses over 200 criteria to rank website pages on its search engine? Black hat tactics such as keyword stuffing or duplicate content don’t work anymore, so digital marketers will need to go back to the drawing board to maintain a competitive edge.
Fundamental Facts About Digital Marketing in 2022
There are many changes in digital marketing ranks, and as 2022 is fast approaching, it is critical to be up to date on emerging trends and key dynamics.
What you need to know
First, there are a few things that have been a constant feature as Google changes its algorithm. Quality content is the best and most critical ranking factor regardless of SEO worldwide dynamics. How well structured and functional your content is to the end consumer will significantly influence how your page ranks on search engine research pages.
The posts have shifted gradually over the years, and in 2022, SERPs will assess the value of your content on how effectively it answers fundamental questions.
Secondly, most online interactions begin with search engines. This concept means that 99% of online users refer to Google and other search engines for answers to particular questions. Projections show that up to 95% of internet users trust search engines now more than ever before.
For this reason, a favorable ranking is the best way to advertise your brand and improve visibility. The importance of Search Engine Optimization as a strategy comes into full view in this regard.
The social media frenzy has made digital marketers neglect email marketing. Although social media marketing is a primary feature in digital marketing, email-driven campaigns are still effective in their own right. Like quality content, email marketing has withstood the test of time, and many consumers prefer email follow-ups.
Projections estimate that in 2022, up to 347 billion emails will be received daily. This statistic makes this marketing approach a critical element in online marketing.
Online marketing is a diverse and dynamic industry. What worked in 2021 will not necessarily give you the same results in 2022. For this reason, marketers must develop a strategy that allows scalability and ensures your business can use different techniques to achieve brand growth. Here are a few primary facts you should know going into the new year.
Principle Focus Points
The primary focus for businesses in 2021 has been establishing and maintaining customer loyalty. In principle, the most effective technique thus far has been improving customer experience instead of focusing on new conversion.
Customer retention has led to the establishment of automated help desks, improved service delivery, and client interactions.
The reason behind this is the premise that customers who have a positive experience with a particular brand tend to recommend it to others, making them front-line advertisers for quality services.
In 2022, projections indicate that up to 60% of website personalization and marketing revenue gears towards improving customer retention rather than improving conversion. This system of operation specifically applies to companies with an established consumer base and not necessarily to start-ups. However, it is also advisable for SMEs to invest in customer satisfaction as an effective way to build a portfolio.
The Mobile Frenzy
In terms of conversion, the number one strategy is a mobile-friendly website for four main reasons:
- 60% of online users access the internet via mobile devices, and up to 70% of searches on these gadgets end up in retail purchases.
- Over 50% of online searches happen via mobile devices
- 51% of internet access happens on mobile devices, and most of it is used to identify new products on the market
- Since 2015, Google has gradually reduced the rankings of websites that are not mobile responsive. This reduction means that regardless of how unique and quality your content is, the lack of mobile-friendliness will hurt your chances of a favorable ranking.
Online Reputation Management
Customer reviews shape 70% of your business’s reputation.
Negative reviews are the scourge of digital marketing, and they are difficult to workaround.
Online reputation management is a way to shift the focus from bad organizational habits to improving how people perceive your business. Reputation management involves quickly addressing consumer concerns, responding courteously to negative reviews and maintaining a good public image.
The aim here is to strive and maintain a favorable image by proving that you care about your customers and their opinions. Reputation management is perhaps the most overlooked digital marketing strategy but potentially critical.
Effective digital marketing is a time and effort-intensive process that requires diligence and proper research. If you want to compete at the highest level, ensure you consider these fundamental facts as you develop a working strategy.