Social media

The consumption of social media has crossed 4.5 billion at the start of 2020. This means more than 60% of the world population is already online. This includes people of various ages, gender, ethnicity, and qualification. The easy…
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You’ve invested time, money, and effort into a full-blown marketing strategy. Yet the results seem to be all over the board. Even with consistent marketing efforts, you can’t seem to gain traction or generate predictable cash flow. One…
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Social Media Marketing is a term that has been making rounds on the internet for years now. But is it the same as Social commerce? No, there is a difference. The latter refers to selling products from the social media platform. The checkout…
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One of the most significant milestones an online business can achieve is reaching one million followers. It comes with myriad benefits: The most obvious is the more people that pay attention to you, the more potential you have to influence…
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Do you struggle coming up with new post ideas for your Instagram page? If you’ve decided to use Instagram to market your business, you know it’s just a matter of time until you’ll start repeating yourself. When you can’t come up with an…
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In the age of social media, it’s no secret companies need to be active on these platforms so as not to be left behind. One amazing aspect of social media platforms is hey are free and reach millions around the world. As social media…
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The power of social media is such that the statistics and figures still continue to amaze us. There are 3.5 billion social media users worldwide, with Facebook being our favorite. That’s 3.5 billion people that your business has access to,…
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The statement of the novel coronavirus as a pandemic was an invitation to battle for governments to make a dire and quick move. Be that as it may, many feel the reaction from certain nations was short of what was needed. Regardless of…
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2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in…
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Business owners everywhere are probably sick and tired of being told about the wonderful opportunities social media provides to them after all, it seems we’re only ever told about the existence of these opportunities, and never about how…
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