Social Media

Amtrak has a new twist on the classic social media influencer strategy. As part of its new  Amtrak is willing to offer free round-trip travel on any…

Trends are more or less dictated by the shifts in consumer behavior — as well as deeper elements such as changes in SEO, CTRs, and reach/impressions.…

Are you Instagram-curious but unsure how to build and leverage a brand profile that makes your brand enticing to a new market? Getting started is…

Technology has always been positive for impacting businesses. Technology is the grease on the wheels that will bring growth to your business. With…

Tech is a difficult — and fickle — beast to manage these days. Many companies are focused on building something flashy or rendering their competitors…

In 2002 a Korean doctor named Paek-Jae-Cho identified a problem we are all familiar with: information pollution. We are faced with a constant…

Social media success demands engagement, and when a company creates its social media marketing campaign, it’s important to get customers involved. A…

Social Selling: 5 Social Media Campaign Ideas for Boosting eCommerce SalesLooking for the right social media strategy to boost sales? It’s…

Too often, businesses think of social media only in very fuzzy terms, without actually drilling down into the specific reasons why they are using…

Before digitalization, the professionals of public relation would give the information on air, by print or by announcements but now social media…