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Advertising

Google Ads API Is Now Available To All

Google announced on Twitter that the Google Ads API is now “generally” available to all advertisers and developers. I believe it launched last year but had some serious issues when trying to replace the Google AdWords API and Google had to…

What the TikTok ban means for brands

The TikTok uncertainty is not new for advertisers. Since August, the Trump administration has been waging a pressure campaign against the popular Chinese-owned app, threatening to ban it if it does not sell its U.S. holdings. The president…