B2B

Getting your boss on Twitter is a great way to promote your company and give it a human face, but there’s always a chance it can backfire. Here are…

Data cleansing means extracting usable data from raw data,The benefits are as follows :· Timely services and shortest turn-around time at attractive…

There was a time when marketing and communications or public relations, were treated as two different departments, siloed off from each other with…

Marketers continue to turn to email marketing as a way to reach out to customers and prospects, and as they do so, basic segmentation is growing…

Great digital leaders aren’t just focused on digital technology and skill. They’re more interested in how digital can drive change within an…

Following B2B Marketing’s annual conference, Ignite, Molly Raycraft discusses how to transform the business beyond digitisation. The answer is pretty…

submitted by /u/muthuae Article Prepared by Ollala Corp

Is your business using HubSpot's Lead Scoring tool to help your sales reps focus on the best leads? Is your marketing team qualifying leads in an…

In our first blog in this two-part series, we looked at how to set a vision for digital change and how to integrate digital into not only the…

Three ways to make your B2B content more human:(You’ll note I didn’t say “three easy ways”. The reason for that is about to become clear.)1. Get to…