email

So you’ve set up the website for your online store, invested in strategic marketing materials, and ensured the items you’re selling are top quality.…

Let’s be honest. People lose touch. In fact, if you have an email newsletter, you’ve probably also got a list of subscribers who have gone dormant.…

MailChimp is the largest email and marketing automation platform, used by everyone from small, independent newsletters to large-scale brand…

In this tutorial I’ll explain how to focus your efforts on the email clients and webmail clients being used by your target audience.1. Understand…

One of the most awkward parts of sending a follow up email is finding something worth talking about. That’s why many of us end up sending a…

Email use is just about saturated among Generations X and Y. There is one group, though, for whom it is growing: Generation Z, in the 13–21 age…

As you’ll no doubt be aware, the testing phase of a project is crucial. While a bug or two can be excusable, the same can’t be said if you make a…

In 2016, Facebook launched Marketplace — the social media giant’s version of a virtual classifieds feature. Facebook is known for its innovation and…

Email is one of the best channels for marketers. After all, it’s been shown to bring in an ROI of $44 for every $1 spent. According to Salesforce, it…

Written for EO by Christina Sanders Business owners and entrepreneurs who don’t consider email marketing a viable sales tool may simply be…