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*This should not be construed as legal advice. These are marketing tips. Consult your legal counsel for official direction about GDPR. If…

Avoid the flames You put all the necessary steps in place to drive traffic to your website and secure leads. Now,…

Once upon a time... Over the years, I’ve had a few favorite catalogs that really demonstrate how to write product…

You found someone's email address online. Someone you've been looking to get in touch with for a long time. Now, it's up to you to write an email…

Defining a call-to-action (CTA) is easy: a word, phrase or sentence that encourages readers to take a specific action. Crafting a brilliantly…

Branding is certainly a well-known concept for marketers everywhere. After all, a brand is what makes a business more than a sum…

Identity theft protection firm LifeLock — a company that’s built a name for itself based on the promise of helping consumers protect their…

A face-to-face experience In this day and age, even a smaller business can have a workforce spread out over…

Destination: Dream job How would you like to work outdoors, share your passion and knowledge about your hometown,…

Protect your info Cyber security has spent the last few years emerging from a relative obscurity to a topic…