Target

In this article we’re going to take tips around targeting on LinkedIn a step further, exploring a few key options LinkedIn has to offer, and why this matters for B2B marketers. After all, 80% of B2B marketing leads from social media come…

Ceri Weber had just begun to defend her dissertation when the chaos began: Echoes and voices interrupted her. Someone parroted her words. Then Britney Spears music came on, and someone told Weber to shut up. Someone threatened to rape her.…

Scammers are focusing more attention on people looking to stream content from Netflix during what has quickly become the stay-at-home era. Researchers at the cybersecurity security firm Check Point recently released a study noting a…

Cyber criminals are exploiting fears surrounding the Covid-19 coronavirus pandemic to spread dangerous malware and hack government computer systems. Security experts have labelled the new trend “Fearware”, warning that victims may be more…

China’s Ministry of Industry and Information Technology (MIIT) released guidelines Tuesday that aim to clean up Covid-19 virus-related disinformation and close security loopholes, and it expects tech companies to pitch in. Why it matters:…

There’s no question that the more interested a prospect is in your business, the more likely they are to convert into a customer. But the question then arises: how does one spark that interest? What is the key to learning how to fascinate…

Crypto exchange Bittrex is being sued over a SIM swap that netted criminals 100 bitcoin, currently worth nearly $1 million. The case resembles other recent high-profile heists in which a hacker seizes control of a victim’s cell phone to…

Product launches are hard. Let’s not pretend they are a walk in the park. Similar to a person juggling a dozen plates on stage, you have so many moving parts from product positioning to your go-to market strategy, site copy and content and…

United States-based retail giant Target is creating an open source blockchain project for supply chain tracking, according to an official blog post from the company’s VP of architecture on April 22. According to the post, Target ran a…

For B2B brands, social media is a great place to engage with your existing audience and target new potential customers to grow your business. For some B2B businesses, on the other hand, social media audience targeting can be a challenge.…