Infographic: The state of mobile marketing in 2018

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Mobile advertising is a rapidly expanding part of the communications

As more and more individuals
use social media
via their mobile devices, it’s important that PR pros and marketers use
best practices in order to catch the attention of those potential

It’s estimated that around
88 percent of all advertising revenue from Facebook is now generated via mobile ads.


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Marketing professionals need to be sure that they are
moving forward with digital, instead of falling back on the “old ways� of doing things. By developing
marketing that focuses on high-quality, dynamic mobile ads, you’re a lot
more likely to convert your advertising spend into clicks and purchases in
the future.

How do you catch people’s attention?

By being deliberate about
developing videos
and other content that customers are going to be interested in.

Are you a marketing professional that is seeking to expand your audience
further with the use of mobile ads?

From statistics to tips, you can use this information to help you design a
mobile ad campaign with videos that are going to catch the attention of
your target market and meet the
technical requirements of social platforms.

Check out this infographic below by
to learn more about mobile marketing stats and tips for 2018.

Matthew Royse is the regional marketing director for Freudenberg IT, a
global IT solutions provider. A version of this article originally
appeared on his

Knowledge Enthusiast blog

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