6 types of PR pros based on Starbucks drinks

Communications is a career that requires long days and an ability to manage
multiple tasks—and stress.

Because of this, caffeine is often in order. Whether it’s when walking
through your organization’s doors in the morning or after an intense
strategy session, PR pros often have coffee in hand or are making a
Starbucks run (settling for break room java when necessary).

Consider these six descriptions below, then comment below on which type
fits your PR personality:

Featured Dark Roast

via GIPHY

You’re organized, direct and like to get straight to the point. You’re a
no-frills communicator who excels at creating effective PR strategies and
cutting through jargon in your copy. You might have previously been a
journalist, which also explains why you like this caffeine staple early and
often.

[RELATED: Write clear, bold prose that captivates audiences and promotes business goals]

Caffè Mocha

via GIPHY

You fully embrace the “public” in “public relations” and enjoy building
relationships with clients, reporters, co-workers and consumers. You’re
friendly and outgoing—and don’t mind picking up your phone to follow up on
your pitch and secure media coverage.

When you do pick up the phone,
heed these follow-up tips
for PR pros to ensure that your friendliness and persistence comes across
as helpful, not annoying.

Unicorn Frappuccino

via GIPHY

You know the latest trends and are highly active across social media
platforms. Your PR brain thinks in tweets and easily spins off strategies
and tactics to reach your audience and fulfil your organization’s goals.
You probably have used the phrase, “Do it for the ‘Gram” at least once.

You can teach your colleagues a lot about the latest best practices for
these quickly changing platforms, but also listen to veteran communicators
of other specialties. They can help you hone your PR prowess in the areas
of measurement, strategy and more.

Espresso

via GIPHY

You’re a stylish PR pro who is busy—and doesn’t mess around. You have a
list of tasks to accomplish, and no one will stand in your way. With what
is probably the latest smartphone and accessories, you’ll multitask by
reading the news and answering emails while waiting in line.

Though your commitment and speed are admired, make sure you take time for
yourself so you
don’t experience PR burnout. A PR career has been noted as
one of the most stressful, so a vacation every now and then (or a weekend
when you digitally detox) can help keep you energized.

Cappuccino or Flat White

via GIPHY

You’re a creative PR pro who usually has an idea ready to go in any
brainstorming session.

You’re lively and enjoy working on projects that challenge and inspire you.
Preferring to focus on storytelling and tactics that let you flex your
artistic muscles, spreadsheets might make you shudder. Pair yourself with a
mentor or co-worker who has outstanding analytical skills, and you’ll be a
pair that’s tough to beat.

Chai Tea Latte

via GIPHY

You’re an introvert, which might make some people scratch their heads that
you work in PR. However,
introverts can make great communicators: Your words tend to be spoken more thoughtfully than some of your
extroverted co-workers and you come prepared for many communications
situations, including crises.

Just carve out alone time
in between meetings, phone calls and presentations—perhaps while enjoying
your tea (or other drink of choice).

What drink (and PR personality type) would you add to the list?

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