Adobe Introduces Innovations for Travel & Hospitality Brands – Info UI

Once a painful process, Adobe Advertising Cloud Creative makes personalizing ads seamless, eliminating the extensive re-trafficking and in-depth design process steps. Leveraging an expanded integration with Adobe Analytics Cloud, brands can personalize ads based on purchase history, loyalty program status, online actions, and much more. A hotel chain could use data on a potential traveler’s loyalty program status to customize an ad, then serve a different offer for an in-house restaurant on a mobile device, once checked into the hotel. With Audience Manager, a brand can build niche audiences based on behavior and demographics, to target effectively. Leveraging Adobe Sensei capabilities within Audience Manager, brands can target new customers leveraging data from clear fans, such as loyalty status and purchase history, to reach new audiences that are most likely to click purchase.