Adobe Named a Leader in New Forrester Wave Report on Enterprise Marketing Software Suites – Info UI
Forrester gets pretty detailed in its analysis of the vendors in the new Wave. Adobe received the highest scores in the current offering and strategy categories, and among the highest in the market presence category. Adobe also received the top scores (or tied for the top scores) in the artificial intelligence, digital advertising, content and asset management, measurement and optimization, user experience, consumer privacy, services, product vision, planned enhancements, performance, partner ecosystem, and revenue criteria.
Article Prepared by Ollala Corp