BP&O Collections — Type Play – Info Branding

Selected by Richard Baird.

A continually updated collection of graphic identity design work with a playful typographical and/or lettering component, reviewed and published on BP&O. This post features work by Pentagram, Base Design and Glasfurd & Walker and includes seasonal poster campaigns, packaging, simple and broad brand identity systems.

Projects typically share a strong visual impact and a graphic immediacy in the repetition and proportion of type across different surfaces. Some employ convival visual languages such as Base Design’s work for Mitsulift and RE’s identity for Sydney Design Festival, while others use a playful intersection of type, material and material structure, check out BBDO’s work for Sydlexia and Essem’s packaging for Mathias Dahlgren Edition.

This post was published as a quick way to browse through BP&O’s content and get access to older but equally interesting projects through different themes, and expands on previous posts under the category The Best of BP&O. This series can be subscribed to here.

Collect by Spin

Maison De Greef by Base Design

Sydlexia by BBDO Dubai

Boundless Theatre by Spy

Blå Bär by BVD

Mitsulift by Base Design

St Erhard by Bedow

Sydney Design Festival by Re

Den Norsk Filmskolen by Neue

14 Islands by Bedow

C( )T( ) – Typojanchi 2015 by Studio fnt

MOAA by Inhouse

Di Beppe by Glasfurd & Walker

London Fashion Week by Pentagram

National Theatre of Korea by Studio fnt

Fabric of Onehunga by Richards Partners

Shakespeare In The Park 2018 by Pentagram

Mathias Dahlgren Edition by Essen International

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