Branding

It’s really all about content. When a company makes the decision to move into foreign markets, there are lots of tasks – legal issues and other “housekeeping” tasks. Once a company has jumped over these hurdles, it is time to woo customers…
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It’s usually stated that authenticity is likely one of the keys to a profitable model and is important to retaining clients or shoppers. But, efforts to look genuine might have the alternative impact if these efforts don’t really feel real…
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Branding is one of the most important elements of a company. Think about the biggest company in terms of popularity, like Coca-Cola, McDonalds, Uber, and many more. Branding made a huge difference for them in their journey to…
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When building a personal brand mobile marketing is key to increased visibility online. To achieve this it’s not only important to create compelling visual content that attracts an audience, but to also tailor them for your niche. There is…
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The latest Google Discover search update may be a game changer for brands who need to improve their SEO strategy. With more intuitive features your content may now become more visible with the right approach. The latest change by the search…
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Most manufacturers perceive how essential it’s to be on social media. Nonetheless, many underestimate the worth of engagement. In case you are shouting out into the abyss and barely taking time to really work together along with your…
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For years groups on Facebook have been a hub of activity, especially for brands. These are places where you can can actually help attract new Fans without paying for advertising. Groups can help build your personal brand’s visibility and…
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With the popularity and responses to our article on brand filters, I thought I would delve a little more into the topic of branding and specifically your brand positioning and image. Here are a few benchmarks for assessing the strength of…
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Today it’s all about great visual content and videos online, and publishing stories on Instagram is just one way an audience can better get to know a brand. In order to attract new followers for your business it is important to branch out…
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As we look ahead to a new year and a new decade we can be optimistic knowing that we have more wisdom in our possession to navigate the challenges and capitalize on the opportunities that lead to stronger brands. Since 2006 we’ve shared…
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