Marketing is the act of promoting and selling products and services. Branding creates a perception of your goods and services in the marketplace. Marketing therefore is an extension of your brand. It is one of many brand touch points.…
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Branding Strategy Insider helps marketing oriented leaders and professionals like you define and grow brand value. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Mike, a Marketing VP in…
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Often, as marketers, strategists, and leaders, we want only high-level interpretations of meaningfulness brand recall, favorability, and preference. But that idea of meaningfulness can shift: media planners maximize against reach, PR…
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  Open any brand guidelines and you’ll likely find a page or two about correct logo usage. As one of the most sacred elements of any brand, strict instructions on amount of padding, what it can and can’t be placed next to or on top of,…
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In an period of tremendous manufacturers, it could appear an uncommon notion to contemplate a metropolis, state, area or downtown as a model. However, within the context of a spot promoting itself as a focus to go to, dwell, or to purchase…
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Personal brands matter to everyone, not just startup founders and public speakers. In the age of social media, every employee owns a unique personal brand, and most employees want to grow those brands to boost their careers. As the boss,…
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A psychological phenomenon known as reciprocity is a powerful inclusion in the brand marketing toolkit. In 1960, Alvin Gouldner wrote the preeminent paper on the topic, which began with a quote from the Roman philosopher Cicero: “There is…
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Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Peter, a Senior Marketing Executive in…
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Since 1995, Santa trades in his sleigh once a year for a Coca-Cola truck and tours the UK, sharing the soft drinks that have become closely associated with the winter holidays. This year, facing pressure from health advocates, Coca-Cola…
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Credit: Dolce & Gabbana via instagram Tone-deaf ads and racist tweets and taglines—many brands have yet to master the simplest rule of marketing: Don’t piss people off. Here are some of the biggest mistakes marketers made in ads,…
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