Branding

Branding strategies are commonly used by anybody looking to strengthen their online presence and this includes bloggers as well! By creating a strong brand awareness you give yourself a much better chance of standing out in the continuously…
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When you last shared a post or story on Instagram, did you consider how it might be perceived by a potential employer? If you didn’t, you might want to start in the near future. According to research done by The Manifest in April 2020, 90%…
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When we sat down to proactively create strategic brand plans for 2020, I did not include global pandemic that would grind the world economy to a halt.  I also did not have a line item for watching Tiger King on Netflix.  So I realize that…
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First, I want you to think of crossing the threshold as your commitment to developing and promoting your brand during a period of crisis. But also (why use one metaphor when you can use two?) think of branding as the way you cross the…
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The life of a startup business can be full of ups and downs, which can be an overwhelming experience for any business owner. The fact that most startup companies are run by inexperienced owners is ironic, as the ideal situation would be to…
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What is your favorite social media platform for enhancing your personal brand and why? The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising…
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Social media is without doubt one of the hottest instruments for brand-building as we speak. What’s your favourite unconventional branding tip or observe that doesn’t contain these platforms? 1. Attend Business Conferences  There’s one…
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Twitter is still one of the most popular social networks for brands between their customers to communicate and share information. Recently a major upgrade has allowed all users to take advantage of a new 280 character limit. This…
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Content marketing is an important element for your personal brand in which your business can establish itself as a trusted expert in your niche. It’s important to reach your target market in an authentic and helpful way. There are several…
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Social media marketing is the best way to attract more leads and customers for your personal brand. People use their mobile phones as well as their computers to ask customer service questions, search for information, purchase services and…
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