Branding

With the popularity and responses to our article on brand filters, I thought I would delve a little more into the topic of branding and specifically your brand positioning and image. Here are a few benchmarks for assessing the strength of…
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Today it’s all about great visual content and videos online, and publishing stories on Instagram is just one way an audience can better get to know a brand. In order to attract new followers for your business it is important to branch out…
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As we look ahead to a new year and a new decade we can be optimistic knowing that we have more wisdom in our possession to navigate the challenges and capitalize on the opportunities that lead to stronger brands. Since 2006 we’ve shared…
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Very few advertising campaigns do not include a targeted effort on Facebook. The fact that Facebook advertising is integral to any campaign comes as no surprise. Facebook brought in roughly $13 billion in advertisement dollars in a single…
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The biggest mistake entrepreneurs make when it comes to branding is first they actually think that branding is their logo. They ask questions like: What should my logo look like? What should my colors be?  Branding is so much more than a…
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Building a successful brand and business online requires a clear picture of the brand identity you want to present to the world. You need to know how you will reach your audience and the tools you will use to do it. This includes not just…
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How do you need to be perceived in the marketplace in order to not only attract your ideal clients and customers, but to create raving, loyal fans. So what does a Brand Strategy do? It does three things.  It informs all of your visual…
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Effective content moves mid-funnel metrics. Unless you work at a breakthrough company, your brand health metrics look very similar to the vast majority of other brands. You have strong aided awareness and strong conversion rates, but your…
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There is no doubt about social media being the brand butler of the century. It has paved numerous pathways for merchandisers to base their marketing campaigns on. Social media has become the common space for producers and consumers to…
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“Money and wealth are two different concepts. If you have money, but have not turned this money into an experience to elevate your own or other people’s level of happiness, then you may very well only possess a lot of symbols and a…
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