New Chapter by Paul Belford Ltd – Info Branding
Opinion by Richard Baird.
New Chapter is a UK-based word therapy start-up that offers a unique approach to counselling. This involves participants being invited to express themselves through the written word. The synergy between personal development, a forward momentum and the written word as a mode to achieving this forms the basis of New Chapter's clever logo design created by Paul Belford Ltd. This appears on signage and bookmarks, and is complemented by a similarly weighted grotesque wordmark.
Design: Paul Belford Ltd. Opinion: Richard Baird. Fonts Used: Europa Grotesque.
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Article Prepared by Ollala Corp