LiveRamp’s IdentityLink for TV is now offering addressable TV targeting through its first reseller – Adobe – Info Marketing

In March, LiveRamp expanded its customer data service to addressable television, enabling brands to target the set-top boxes — and thus the TVs — of their customers’ households.

Now, the San Francisco-based firm is integrating its service with ’s Advertising Cloud and Audience Manager, so that the marketing cloud can offer access to addressable . LiveRamp GM of Allison Metcalfe told me that Adobe is the first of LiveRamp’s addressable subscriber identification services.

Under this arrangement, a brand can upload its first-party data (customer relationship management files, customer lists, offline sales or loyalty program lists) to Adobe for transfer to LiveRamp.

[Read the full article on MarTech Today.]

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.


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