ABM Content Planning Techniques That Will Land You Those Target Accounts | B2B Marketing

You’ve heard it. I’ve heard it. We’ve all heard it. Three little letters being passed around the marketing blogosphere… . But what is ABM? Automated behavior marketing? Awesome blogger mixer? Articulate book moms? If you nodded ‘yes’ to any of those options, it’s a good thing you’re here.

ABM stands for account-based marketing – and revolves around the concept of targeting a specific set of people or businesses. In the 2017 State of Account-Based report, 93% of respondents said that ABM is very important or extremely important to their business growth efforts. Moreover, 30.5% reported that the average deal size in their pipeline was 21-50% larger when ABM was used. So, bigger deals and a more customized approach… what’s not to like?

But getting started with account-based marketing can be intimidating if you don’t even know where to begin. Below you’ll find a three-step approach to ABM that businesses of all sizes can implement. Let’s get started!

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