ABM Content Planning Techniques That Will Land You Those Target Accounts | B2B Marketing

You’ve heard it. I’ve heard it. We’ve all heard it. Three little letters being passed around the marketing blogosphere… ABM. But what is ABM? Automated behavior marketing? Awesome blogger mixer? Articulate book moms? If you nodded ‘yes’ to any of those options, it’s a good thing you’re here.

ABM stands for account-based marketing – and revolves around the concept of targeting a specific set of people or businesses. In the 2017 State of Account-Based Marketing report, 93% of respondents said that ABM is very important or extremely important to their business growth efforts. Moreover, 30.5% reported that the average deal size in their pipeline was 21-50% larger when ABM was used. So, bigger deals and a more customized approach… what’s not to like?

But getting started with account-based marketing can be intimidating if you don’t even know where to begin. Below you’ll find a three-step approach to ABM that businesses of all sizes can implement. Let’s get started!

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