The Anatomy of a Top-Notch E-commerce Website [Infographic] | B2B Marketing
Guest post by James Patterson.
More than two decades have passed since the first e-commerce transaction took place in 1994, when a consumer from Philadelphia used a credit card to buy a music album via his computer. That single purchase signaled the start of the e-commerce phenomenon.
Fast track to today, when e-commerce is a booming industry. According to industry estimates, the number of e-commerce companies around the world that buy and sell products online now approaching three million.
That’s a lot of competition among businesses to reach customers via their websites. With e-commerce, customers no longer have to travel to brick-and-mortar shops to buy products or services from their favorite store. Instead, the store provides everything that their customers online, and delivers it to the customer’s dooor.
An e-commerce website is the online shop of businesses, where customers can navigate through pages and tabs to get more information about a company and its offerings, and ultimately, purchase something. Since your site is your link to consumers, you’ll need to optimize it to provide positive user experience. Otherwise, you might be losing several opportunities to make a sale.
When building your e-commerce website, you should focus on ease of navigation, completeness of product or service information, point of sale, customer care, and even after-sales support. These areas are critical because you’re supposed to make your website a one-stop shop that will cater to all of your customers’ e-commerce needs—from the time they start window shopping all the way to the completion of their purchase.
Very small consumer products companies may choose to simply sell their wares through an established marketplace like Etsy, eBay, or Amazon. B2B vendors that want to venture into online sales may partner with a B2B e-commerce software company like Four51 or Insite Software.
But regardless of approach, if you’re venturing into e-commerce or you want to update your knowledge about e-commerce websites, you should check out this featured infographic. It outlines key principles in building an online business before providing additional details about the various components that should go into a top-notch e-commerce website.
About the author: James Patterson is the Head of Business Development at Transcosmos. He fully understands and supports the requirements and challenges of complex IT Support and Customer Service environments having guided an array of large organizations through the consultative process of developing complex solutions to fit the customer’s needs.
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