Adobe Named a Leader in Two Forrester Wave reports | UI
Adobe Audience Manager was recently recognized as a leader for the third time in a row in The Forrester Wave™: Data Management Platforms (DMP), Q2 2017 and Adobe Advertising Cloud was recently named a leader in The Forrester Wave™: Omnichannel Demand-Side Platforms (DSP), Q2 2017.
Adobe Audience Manager received the highest score in Forrester’s DMP report for Current Offering. Eleven vendors were invited by Forrester to participate in the report, evaluated against 35 criteria including Current Offering, Strategy and Market Presence.
Adobe Advertising Cloud achieved the highest score possible in Forrester’s DSP report in product strategy (5 out of 5) and the top score in digital ecosystem footprint (4 out of 5) criteria. We also received the highest scores possible in 14 criteria, including data quality, people and device graph, inventory quality, DCO and creative management, and campaign set-up and management.
For more information, check out the following:
- Digital Marketing blog post on Forrester’s DMP report
- Download Forrester’s DMP report here
- Digital Marketing blog post on Forrester’s DSP report
- Download Forrester’s DSP report here