You may be thinking about the Cup Art Challenges from Starbucks, which racked up tens of thousands of Instagram and Twitter followers. Or Dove’s #BeautyStory social campaign that drove 1.5 million visitors to the company’s website. Or perhaps GoPro’s YouTube contest, where homemade footage of adrenaline-fueled stunts poured in by the millions.
Well, we get it. The big-brand B2C examples are impressive – I mean, that media attention is enough to make any marketer swoon.
But what if you’re a small business with a product or service that is particularly… unsexy? Or what if your audience isn’t characterized by social-savvy Millennials? Is there still a place for UGC? The answer is YES. In fact, UGC can be incredibly powerful for any business – and you don’t need to be a social media rockstar or a nationally known retailer to leverage its power.