Tulerie Helps Users Dress Like Models, Without Breaking the Bank | Enterpreneurship

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makes its debut today, joining a growing roster of online clothing rental startups.

The New York-based Tulerie focuses on high-end couture—items that retail for $1,000 to $10,000—that might be worn a time or two but mostly take up space in a woman’s closet. The company is building a two-sided marketplace, with owners of haute garments and accessories on one end, and people who want to rent them on the other.

“You may have bought it for a special occasion or it doesn’t fit you properly anymore,” says Merri Smith, Tulerie’s co-founder and COO. “But it’s an investment, and you can’t… Read more »

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