This year, Social Media Week comes to Kyiv, Ukraine for the very first time. With “Closer” being the theme of the year, Social Media Week Kyiv will dive into the discussion of the intensifying conflicts between individualism and community.
SMW Kyiv will be held from Nov.15 to Nov. 16 at Depositphotos Kyiv HQ in Kyiv, Ukraine. We spoke with the SMW Kyiv team about their upcoming event on what to expect from the event.
What do you think will be the most important attendee takeaways from your city’s SMW conference?
They will learn to adopt a fresh perspective on local and global social media practices and trends. We’ve got a great lineup of speakers, so every attendee will find inspirations for their own businesses!
What are some of the sessions that your team is most excited about?
We are excited about Myths around governmental SMM, a session with Ulana Suprun and Yulia Hrytsenko, both of whom are from The Ministry of Health of Ukraine. This session talks about the most up-to-date ways of communication practices that the Ukrainian government is building to improve people’s lives.
Another session we are proud to present is about incorporating integrated communication practices. This session will be brought to you by a city that inspires us — Berlin. In this one hour session, Christian Artopé of GUD.berlin will share an entertaining and engaging story about the transformation of Berlin’s public transport company, BVG.
We are also excited for the series of performances from our local Bazilik SMM School. The school runs courses for small- and medium-sized local business and startups. We are looking forward to learning from them the best practices they’ve taught to clients — all in Kyiv style.
How does your overall agenda tie into this year’s global theme?
Our big idea this year is merging local and global — encouraging local businesses to adopt global practices and try on ambitious global ideas, but also, for global businesses to learn from local cases, in order to see how they can learn from each other.
Which partners or brands are you most excited to be working with this year?
This year we are working with two great local startups with global ambitions: PublBox and YouScan.
Where can potential attendees get news and updates about your conference?
All updates will be posted to our Facebook event page. In addition, a Telegram channel will be available for quick updates on the spot.
What are some local trends you are seeing in your market?
- A shift in the focus of social communication from posting photos, gossips and events to bringing value to people’s life.
- The search for the right tone of voice.
- The use of precise micro-targeting to get the right audience.
- Making the right content for the right channel.
- Using more animations and videos.
What are some of the key questions that will be addressed during your edition of SMW?
We want to understand the state we are in as a professional community — how did we grow over the past years when we were affected by revolution and war; what should we learn from international experts, and where are the best practices that make us stand out in an international context; what are the values we share with the world; would it be possible to establish rules for the development of a sustainable social media market.
Until then, go visit SMW Kyiv’s website to learn more about their speakers, agenda, and more!
Excerpt: As Social Media Week debuts in Kyiv, Ukraine this November, leaders from home and abroad are ready to share with attendees the best social media practices they’ve seen in the industry.