Dell Boomi: This is the future of the connected business | Computing
Can you tell me a bit more about this year’s theme “Your Journey. Our platform. Unlimited possibilities” and what it means to you?
How can we speed our customers up? How is it that we can shorten their to do list so they can do more things to push the business forward instead of doing a bunch of things to keep the lights on. So that’s what we focus on and that’s what we mean when we talk about how we created the integration as a service market back in late 2007 beginning of 2008.
And now as we look into the next era, call it iPaaS 2.0, it’s about adding intelligence to the platform so that you don’t need expensive talented engineers to do every little thing around integration. You can create services that allow people to do things for themselves and those are going to transform people’s businesses and allow you to create transformational experiences.
Earlier this year, your company announced that eight out of ten enterprise technology IPOs in the first half of 2018 were customers of yours. How was your platform a part of their success and have there been any recent additions to the list?
So reconnecting one’s business is a pervasive significant problem and those businesses that you look to are thinking hey how can I not only reconnect it but transform it so that I can engage in new ways. So all of those customers do that.
We have over 7,500 customers worldwide and we will add to our business an excess of 2,200 customers this year. We’re adding customers at the rate of about five to six per day. Many people are jumping on this technology to solve that pervasive problem for them.
People are looking to the Boomi platform to help with that problem and to transform their business.
Gartner has recognised Boomi as a Leader in the Magic Quadrant for Enterprise Integration Platform as a Service for five years in a row. What does this say about your business and its position in the iPaaS market?
We at Boomi live for our customers being successful. Not only getting value out of their Boomi purchase but making sure that their business is much better off and reconnected as a result of that engagement.
I love that the analyst community thinks of us as leaders, we do too but it’s our customers and the rate that new customers come on board that is really the fuel for our passion to help serve them.
Who are your biggest competitors in the iPaaS market and where do they stand in relation to your company?
API management and other governance capabilities as well as all of the basic integration capabilities. Application data, EDI capabilities, IoT capabilities etc. Nobody has the breadth of capabilities that we have.
Your platform allows businesses to integrate any combination of cloud to cloud, cloud to on-premise or on-premise to on-premise applications. Which is the most popular integration with your customers? What is the ratio of customers that utilise your platform in the cloud versus on-premise?
While the cloud to cloud integrations are growing, it’s certainly not the majority of what we do. For some significant period of time legacy on-premise systems will be here. People will have an on-premise ERP system for some significant period of time. That was the system of record for their enterprise. It was the hub through which everything flowed. It will continue to be that way for some time.
I don’t expect the percentages to change dramatically in the near term because it’s still at the heart of what that enterprise does.
Has the EU’s General Protection Data Regulation (GDPR) affected your business and if so how? Do you think the US will end up adopting a similar data protection policy for its citizens and businesses?
If you just look at Europe alone they started out with Safe Harbor as little as about three years ago. We used to engage contractually and we were Safe Harbor compliant and then they moved to model clauses. In May of this year they moved to GDPR which makes three changes in roughly three years rewriting their data privacy regulation.
Boomi will continue to take data as a top priority, we will protect people’s data. We will do everything we can to do it. It is very difficult to do, hackers always tend to be a step ahead of vendors but we are doing our due diligence and we’re working very hard with our customers and with the regulatory agencies to take care of that.
Whatever comes after GDPR, there will be something, whatever comes after all of the US standards and the rest of the regional standards, it will continue to evolve, we expect it to evolve and we expect to be at the center of supporting that for our customers.
This is the fourth year and second time in a row that Boomi was named the Best Place to Work by the Philadelphia Business Journal. What does your company do differently to achieve such high employee satisfaction?
We work hard to please our customers and we have fun. There are things that we do around the office that are engaging and bring groups of people together. It’s those kinds of things but the culture that we’ve created that we work together as a team because we can deliver more as a team than individuals can. We put our customers first. We do the right thing and we love to innovate.
What does the future hold for the connected business?
Boy we are just at the tip of the iceberg. It is such an exciting time to be in IT. With integration six years ago, it took ten weeks on average to connect to Salesforce and six years ago we went to Dreamforce and put out a video that showed us doing that in thirty minutes. We thought wow isn’t that a whole new way to connect and today those things take three minutes.
Today it’s not just connecting it’s how can we allow anyone in the business to make the connections they need. How do people in finance connect to other people in the enterprise to customers that they’re billing etc. How can we extend the capability to connect to others in the enterprise beyond the integration developer?
And like I said we’re at the tip of the iceberg. It’s the combination of workflow and low-code with integration that connects and talks to systems that provide us with those new capabilities and we’re just getting started.