In China, Kim Kardashian West is late to the influencer party | Social Media

0
Want create site? Find Free WordPress Themes and plugins.

 

Americans who have heard of marketing usually associate the term with . For better or worse, her name is synonymous with the paying of Instagram celebrities to post content about products.

Kardashian West recently strode into the Chinese influencer market by joining a local platform called Xiaohongshu, or Little Red Book. The app is used by more than 100 million Chinese beauty fans to discover international cosmetic brands and purchase their products. Analysts suspect she joined because she plans to sell her KKW Beauty line direct to Chinese consumers using the app’s native e-commerce functionality.


Kardashian West may have been an early mover in the influencer space in the U.S., but we highly doubt her success there will translate to sales in . Here’s why:

 

Did you find apk for android? You can find new Free Android Games and apps.

You might also like More from author

Leave A Reply

Your email address will not be published.