Instagram Denies Limiting the Reach of User Posts

Instagram has to address rumors that it actively suppresses the reach of user posts on the social network.

In a statement posted on its official Twitter account, Instagram said that it has not made any recent changes to the way its feed algorithms work and that “we never hide posts from people you’re following – if you keep scrolling, you will see them all.”

Instagram explained that the order of posts in a feed is determined by the level of user interaction – in other words, like its parent network Facebook, posts on Instagram are organized by potential level of engagement rather than in chronological order.


Instagram adopted Facebook’s algorithmic feed way back in June 2016. A study by Instagram itself found that before the algorithm was introduced, on average, users missed 70 percent of the posts on their feeds and 50 percent of the posts from their friends.

After the algorithm though, Instagram’s users see 90 percent of their friends’ posts. Given those figures, recent rumors that the platform have been limiting the reach of posts could just well be the result of some users not scrolling down far enough.

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